HuskyHawk
The triumphant return of the Blues Brothers.
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On personal level, I wouldn't say that the Big Ten should stay away from UConn at all costs. However, as a fan, I'm not a proponent of expansion in and of itself (with the irony being that I write a blog that has largely been focused on expansion for the past few years). I didn't really want the Big Ten to expand beyond 12 teams, let alone 14 or 16. The Nebraska addition was great. I understood the Rutgers and Maryland additions from a financial perspective, but I can't say that I'm excited to see them rolling into town in lieu of Michigan and Ohio State as a result of the new divisional setup as a pure fan.
If UConn comes in with legit football brand as a partner (I would say an Oklahoma-level program at a minimum disregarding any AAU status), then I'd be happy with it as a fan. If it's UConn plus another school that's simply there to provide households with the requisite academic prestige (let's say UVA), then that's much less appealing. I don't think any further expansion that doesn't include at least one football power would make any of the fans happy (and to be sure, those football powers do drive revenue beyond just the TV market angle, so that plays into the financial piece).
It's funny because I spent most of my time 3 years ago trying to get people to understand how much the BTN and off-the-field factors would matter for Big Ten expansion compared to on-the-field football, yet these days I largely have to pull back and remind people that just because there's an emphasis on revenue and TV markets doesn't mean that football isn't still a massive factor (as the football brand is what ultimately allows all of that revenue to be generated in the first place). Once again, it's not necessarily just the football program on the field, but access to recruits is pretty big, too (as that's the bloodline for maintaining football prowess). Maryland and Rutgers happen to be located in places where such recruiting access is actually excellent (at least as far as Northern states go), so those are still seen as football-related moves beyond their TV markets even if their actual football programs aren't so hot.
This captures part of the challenge for the B1G in my mind. Penn State had it all. Markets, academics, football program, recruiting territory...it was a grand slam. Nebraska was a football brand add straight up to counter the emerging dominance of the SEC. Other than a few strong OSU teams, the B1G hadn't done much in football lately, and the legendary coaches were gone. Given those moves, the B1G could make a play for two programs in RU and UMD that offered little on the field or on the court, and theoretically at least, a lot off of it.
But in my mind, the next move had to be a big name, high performing athletic program. Somebody more like Penn State. They can afford a UConn or Kansas with a strong basketball brand, but not more than one such school. They cannot add two more schools that don't upgrade football competition. That's why I scoffed at the UConn-UVA rumors. A terrible combination for the B1G. UConn, FSU? ok. FSU, UVA? ok. OU, KU? ok. I think UNC gets a pass because despite the scandals and weak football performance, it has future powerhouse written all over it.
I do think UConn is a reasonable add if it gets AAU status, as it completes the shift in my mind into what the B1G has become, the "Big North". But the partner has to be a strong football program, and there isn't a single one that meets the current criteria of 1. AAU, 2. contiguous geography and 3. demographic improvements. None. So my guess is that they hold firm until there is.