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FSU's interest and the southern bias which includes RayCom's business territory were mutual.
Fans like the Charlotte Mafia angle with UNC screwing FSU but FSU knows their Tier 3 isn't worth that much for that one lousy game a year against a hair dressing school. The RayCom portion of the ESPN contract was revealed to be ~ $4.5 million and now higher with Louisville for which RayCom would pay more into the contract ~ $5.0 mil per team. RayCom can produce Louisville games with little or no additional expense.
How much do you think 1 or 2 FSU games are worth to FSU? Just estimate what those rights are worth.
It was 2 games this year that never made it to a national cable network. How much $$ is that for a school that just lost $15 million last year to athletics? Then take the basketball money that UNC is pocketing (through Raycom?) and subtract the amount FSU is pocketing for its basketball.
That's how much FSU is losing because of UNC's greed.
As for all the kvetching about UConn losing enthusiasm for sports, check this out from 2 years ago: http://jacksonville.com/sports/coll...09-30/story/no-longer-elite-buzz-fsu-football