UConn Mascot Change: Confirmed | Page 11 | The Boneyard

UConn Mascot Change: Confirmed

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April 18th - sounds like they're trying to synch the logo release date with the Blue-White game the same weekend. Guessing they'll be handing out posters, 2013 sports schedules, etc., and maybe selling merchandise with the new logo on it - a good opportunity to start marketing it to the locals.
 
BugsyCT said:
April 18th - sounds like they're trying to synch the logo release date with the Blue-White game the same weekend. Guessing they'll be handing out posters, 2013 sports schedules, etc., and maybe selling merchandise with the new logo on it - a good opportunity to start marketing it to the locals.
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I want schedule refrigerator magnets. Everybody at work loves 'em.
 
BugsyCT said:
April 18th - sounds like they're trying to synch the logo release date with the Blue-White game the same weekend. Guessing they'll be handing out posters, 2013 sports schedules, etc., and maybe selling merchandise with the new logo on it - a good opportunity to start marketing it to the locals.
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"Official" Groundbreaking Ceremony for UConn Basketball Development Center is the April 16th I think... makes sense.
 
I wonder if knowing about the change so far ahead of time will help people embrace the new logo. Personally after reading some of these threads i'll be happy if it resembles a dog .
 
partial said:
I wonder if knowing about the change so far ahead of time will help people embrace the new logo. Personally after reading some of these threads i'll be happy if it resembles a dog .
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Sorry partial, I've heard the mascot is going be a chubby kid. He will look mean, however, and he'll be yelling "I'm not fat! My mom says I'm Husky!"
 
Chuck said:
Sorry partial, I've heard the mascot is going be a chubby kid. He will look mean, however, and he'll be yelling "I'm not fat! My mom says I'm Husky!"
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There was a logo in the google link with a husky husky. The Canadian Huskies.
 
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pepband99 said:
Do we really need yet another FAKE logo running around? Argh.
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Hmnn. I'm going with yes, yes we do.

 
Chuck said:
Sorry partial, I've heard the mascot is going be a chubby kid. He will look mean, however, and he'll be yelling "I'm not fat! My mom says I'm Husky!"
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im-not-fat.-im-just-a-little-husky-t-shirt.png
 
I just got the opportunity to see the new logo, and all these ones listed so far are most certainly not the new logo. I do think people will like it though. The first thought I had when seeing it is that it still definitely signified "UConn", which I think is the most important thing. People will associate it with our university and our sports teams.

People will see it soon enough, but I think you guys will be happy with it. And as UConn Insider said earlier in this thread, the main reason for the logo change is to make the logos more consistent across sports instead of having each sport essentially have their own variation.
 
jfuchs91 said:
I just got the opportunity to see the new logo, and all these ones listed so far are most certainly not the new logo. I do think people will like it though. The first thought I had when seeing it is that it still definitely signified "UConn", which I think is the most important thing. People will associate it with our university and our sports teams.

People will see it soon enough, but I think you guys will be happy with it. And as UConn Insider said earlier in this thread, the main reason for the logo change is to make the logos more consistent across sports instead of having each sport essentially have their own variation.
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That's good to hear, but honestly I've never seen a current mascot/logo other than Jonathan with red tongue. I had no idea there were even any other versions of the mascot used by other teams at UConn.
 
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upstater said:
That's good to hear, but honestly I've never seen a current mascot/logo other than Jonathan with red tongue. I had no idea there were even any other versions of the mascot used by other teams at UConn.
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Have you ever been to The Rent?

The Jonathan the Husky is featured in 1 spot throughout the entire stadium. (Press box tower).

We've had this current Husky for only around a decade. Time to have one team name "UCONN" and one logo and just plaster those two everywhere.
 
upstater said:
That's good to hear, but honestly I've never seen a current mascot/logo other than Jonathan with red tongue. I had no idea there were even any other versions of the mascot used by other teams at UConn.
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It's not just the use of the Jonathan logo. The football team uses the block "C", the men's and women's basketball teams have their own unique logos, etc. What this change will do is unify the logo into something consistent across all sports.
 
jfuchs91 said:
It's not just the use of the Jonathan logo. The football team uses the block "C", the men's and women's basketball teams have their own unique logos, etc. What this change will do is unify the logo into something consistent across all sports.
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Right, but we're talking about the mascot. You could unify the logos and keep the mascot.
 
ConnHuskBask said:
Have you ever been to The Rent?

The Jonathan the Husky is featured in 1 spot throughout the entire stadium. (Press box tower).

We've had this current Husky for only around a decade. Time to have one team name "UCONN" and one logo and just plaster those two everywhere.
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I don't think your post addresses anything I wrote. I wrote that I haven't seen any other Jonathans associated with UConn sports (other than the kiddy one on kid's wear). Have you?
 
upstater said:
Right, but we're talking about the mascot. You could unify the logos and keep the mascot.
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The drawn Jonathan is a logo. It is trademarked. The actual dog Jonathan, and the guy/gal in the suit are the mascots.
 
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I hope they keep the tradition of the white Siberian husky. That would be our distinction from all other Huskies. Can someone ask Ollie on twitter? That's all that really matters.
 
upstater said:
Right, but we're talking about the mascot. You could unify the logos and keep the mascot.
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The mascot is staying as is. The logo is changing, but the mascot will stay the same.
 
HuskyHawk said:
The drawn Jonathan is a logo. It is trademarked. The actual dog Jonathan, and the guy/gal in the suit are the mascots.
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I don't think you're following the conversation well. We're differentiating between the logo (the words "UConn" and "Connecticut") and the mascot Jonathan. I also don't think you know what a mascot is. A team mascot can be a logo, an object, a person dressed up in a furry suit, etc. The bunny, for instance, is a mascot for Energizer. Just as the bunny is a mascot for Quik! It's all the same and it's all different. What we're talking about here is the dog image versus the words.
 
jfuchs91 said:
The mascot is staying as is. The logo is changing, but the mascot will stay the same.
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I'm talking about the image of the dog.

Why is this so confusing for everyone?

If you want the same logo everywhere, that doesn't prevent you from using the current image of the dog, does it?
 
We are still going to use a white Siberian husky. Cool. I am a happy man. (Translated for you, upstater.)
 
Butch said:
We are still going to use a white Siberian husky. Cool. I am a happy man. (Translated for you, upstater.)
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Oh well, people have lost the entire point.

Backtrack: jfuchs stated that the reason for the new husky is that they wanted a unified logo. I said, why would the old husky prevent a unified logo?

Pretty simple.
 
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upstater said:
Oh well, people have lost the entire point.

Backtrack: jfuchs stated that the reason for the new husky is that they wanted a unified logo. I said, why would the old husky prevent a unified logo?

Pretty simple.
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Players wanted a new logo anyway. That's a good enough reason.
 
The reason for the change is marketing. New logo = new purchases. Now while they are doing that they are also unifying the way we present our self to the public, which is fine but at the end of the day is is about money.

Oh why we are at can we get rid of the colors of the rainbow/highlight yellow and pink UConn gear? Blue or white, please.
 
upstater said:
I'm talking about the image of the dog.

Why is this so confusing for everyone?

If you want the same logo everywhere, that doesn't prevent you from using the current image of the dog, does it?
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A logo is a pictorial representation that is trademarked. A mascot is not a logo. A logo may contain a representation of a mascot, as ours does. Our mascot is the Siberian Husky dog. Our logos include the drawn husky, the block C, the interlocking UC etc. So we use lots of logos.

I think they didn't like the current Husky logo anymore and wanted something fresh, and perhaps something that could be utilized more widely. The Husky doesn't normally appear on uniforms for example. It is also a very "friendly" looking dog, and I think they wanted more edge to it. I doubt that UCONN will employ just one logo. U Washington has a new Husky, but still uses the Block W as well. I think it's about streamlining and making the branding more consistent.
 
HuskyHawk said:
A logo is a pictorial representation that is trademarked. A mascot is not a logo. A logo may contain a representation of a mascot, as ours does. Our mascot is the Siberian Husky dog. Our logos include the drawn husky, the block C, the interlocking UC etc. So we use lots of logos.

I think they didn't like the current Husky logo anymore and wanted something fresh, and perhaps something that could be utilized more widely. The Husky doesn't normally appear on uniforms for example. It is also a very "friendly" looking dog, and I think they wanted more edge to it. I doubt that UCONN will employ just one logo. U Washington has a new Husky, but still uses the Block W as well. I think it's about streamlining and making the branding more consistent.
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I was pretty sure I was using the word mascot correctly. Then I looked it up. I did use it correctly.
 
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