I'm really worried about the change, actually, and I hope that the change is very minor. I'm one that believes in brand recognition and identity as a way to promote your product, and in this case the product is UConn athletics. If they've made a major change, I'll probably crap myself. If they've made us to look more like the Washington Huskies or even the friggin' NCState Wolfpack, I'll probably stroke out...
this is one of the many things i bitch about. need to do a tough husky with teeth. look at the fl gator or the ark piggy for example. the other thing u could do is get rid of the dog and do agressive looking tracks. look at the clemsson paw and do a dog paw which is more of a triangle then the clemson one. either will do i guess.
the u need to drop the white outline from around the block C and also drop any UC stuff. block C everything and get this brand all in the same boat across sports. thats how u build a presence as a brand. i would also be open to dropping the red outline around the U and moving that to the C so that football and bball can compeltely come together between the block c on helmets and the uconn on jerseys.
come on susan, keep it going. i feel like each step can be a good one if we keep momentum going.
1) Ditch the red
2) Ditch all the 'UC' logos
3) Goes with 2, but the men's and women's basketball logos are different. Use the football block C on their uniforms
4) I think a 'mean' looking Husky would be tacky. I would like a modernized version of this - not the cartoonish looking one we have now.
As a slightly older Husky fan I feel the need to defend the traditional husky logo, tongue hanging out and all. If they unveil a new angry husky with teeth bared I will wave my cane around and say "back in my day, a real man didn't need a tough looking mascot to know how good his team was. You young whippersnapers are goddam insecure, that's your problem."
I'll say this much. I never bought or wore gear that had the dog on it. All my T-shirts or sweatshirts had Connecticut or UConn on it. Hate the dog. It's too soft, childish. I may not like the new one either, but I'm open to change. And agree with others on the need to unify the lettering across sports.
the change is long overdue. the husky logo is fine for an u8 girl's soccer team, but not uconn. it's cartoonish.
i have no clue what it should be. those who understand brands hopefully do. uconn should also send out a style to media re UConn or UCONN. little things for sure, but just because you're dying doesn't mean you can't lick an ice cream cone.