HFD, obviously Penn State is short for Pennsylvania State, but since they've been using "Penn State" forever, the name & the brand stuck. And branding is the big issue here. I think "UConn" is the way to go (over Connecticut) because our hoops teams have become nationally known by that name. And whatever happens with the logo change (got reservations about this because the current husky logo is already well recognized in college sports circles - I'd almost be shocked if the marketing dept. doesn't flub this up), there definitely needs to be some continuity between the FB and BB uniforms - color, look, etc.