UConn Mascot Change: Confirmed

[Da_Aisijimo_Gou]

Personally I like when the uniforms say Connecticut. But really I won't lose any sleep. Mean husky. Friendly husky. 2 huskies doing it husky style. A husky humping HFD's leg.

Any of which would probably be better than HFD humping Jonathan's leg.

 

[Da_Aisijimo_Gou]

True... no matter what they come up with, at least half of the boneyard will be pi$$ed!

Not only pi$$ed by having to look at something they don't like, but also because at least half are stone, cold, drunk. Not that there's anything wrong with that ...

 

[GemParty]

If you see the virtual tour of the new practice facility. The Men's court, is shown with an interlocking UC logo, and women's court has their C logo. I heard we might get everybody on the same page. Maybe just the look of our Husky will change?

 

[junglehusky]

If you see the virtual tour of the new practice facility. The Men's court, is shown with an interlocking UC logo, and women's court has their C logo. I heard we might get everybody on the same page. Maybe just the look of our Husky will change?

Well, supposedly if there's a new logo in the works, that would go on the practice courts (as well as XL and Gampel). When they made the architectural renderings of Rentschler back in the '90s, the artist put on the "airline" logo, which looked really boring compared to the new font and block C they made for UConn athletics for the upgrade.

 

[geordi]

Will some of you explain to me what this love affair with the block C is about? It's boring, 1940s-like, lacks connection with the university (could be Columbia, Cornell, Centenary, Colorado, or a number of other things). I just think it's significantly uninspired.

 

[HuskyHawk]

Will some of you explain to me what this love affair with the block C is about? It's boring, 1940s-like, lacks connection with the university (could be Columbia, Cornell, Centenary, Colorado, or a number of other things). I just think it's significantly uninspired.

It has class. I only ask that we not do anything tacky. Exciting yes, but not tacky. Other than a dog paw, what do you suggest? A drawn husky on a helmet will always look lame.

 

[geordi]

It has class. I only ask that we not do anything tacky. Exciting yes, but not tacky. Other than a dog paw, what do you suggest? A drawn husky on a helmet will always look lame.

I agree not to do anything tacky. Matter of opinion though. I don't think the "C" is classy...just old and unimaginative. I think the drawn dog is fine. Like the drawn pirate on the Raiders logo or the drawn lion on the Lion's helmet. I don't mind the dog paw either. Maybe someone needs to design something that has a more modern representation like the modernized Patriots logo. A Leroy Neiman expresionism thing of some kind.

I wonder what someone could do with dog scat?

 

[upstater]

I almost "liked" one of my older posts not realizing it was my own.

Glad to see I agree with myself a month or so later.

Ya see, I'm not trying to be a contrarian! I just have opinions.

 

[BoatShow]

The baseball fancy "C" is the best logo the school has. Not a fan of the block C. I like the MBB logo, the women's one is good for WBB.

 

[Calhoun's Court]

Great post. I think as a state school only a few can pull of using their full name and having it still be meaningful as a brand (i.e. Texas, Florida, Michigan). When you get out of the elite tier of brands, using a full state name is not unique (i.e. Washington, Nevada, Ohio). We have unique national name recognition with "UConn". How often on ESPN do they refer to us as "Connecticut"?....rarely. We definitely need to stick with the "UConn" branding since it is unique and easy to identify.

Also I think those folks that run the Delaware turnpike define the term "highway robbery"

Sean McDonough always calls us Connecticut during the games he is working.

 

[EdgewoodNHV]

The baseball fancy "C" is the best logo the school has. Not a fan of the block C. I like the MBB logo, the women's one is good for WBB.

It's hard to believe anybody could be more wrong than you were just now, but I guess the future is hard to predict.

 

[junglehusky]

When the block C helmets came out, it was a HUGE improvement over the airline logo helmets. Young kids today have no idea how much rejoicing there was when the block C came out. I might be exaggerating slightly, but not really

 

[Afroabe224]

Sean McDonough always calls us Connecticut during the games he is working.

True but in general, we are usually "UConn" when ESPN/CBS/SNY refer to us. The majority of SC highlights and the bottom line say UConn and for the other times we are presented as "Connecticut" is exactly why we need to push "UConn." We just have a need for brand unification and UConn is most recognizable compared to Connecticut/UC/CONN

 

[whaler11]

There was an interlocking UC logo helmet between the airline helmet and the block C.

 

[pepband99]

There was an interlocking UC logo helmet between the airline helmet and the block C.

...and it sucked, too. UC is just as ubiquitous as C, and doesn't look as good.

 

[FluxTZ]

I've had people think my navy uconn football jersey is some alternate Dallas Cowboys jersey. I like our current uniforms but I'm also fine with a change.

 

[NHUConnfan]

I still like that interlocking UC - not for all sports. Football can have their block C...but I really would not like to see that applied to the basketball team.

 

[specialisthusky]

I still like that interlocking UC - not for all sports. Football can have their block C...but I really would not like to see that applied to the basketball team.

I think I heard they are going for brand unity...forgive me if there's a real marketing term...so they want one logo synonymous with uconn athletics. The problem which can be seen in this thread everyone has a favorite. I personally hate the interlocking U C and am a big fan of the block C and do wish basketball would adopt it. Id have to imagine the marketing dept is considering creating a new C alltogether instead of adopting an exhisting.

 

[CL82]

I think I heard they are going for brand unity...forgive me if there's a real marketing term...so they want one logo synonymous with uconn athletics. The problem which can be seen in this thread everyone has a favorite. I personally hate the interlocking U C and am a big fan of the block C and do wish basketball would adopt it. Id have to imagine the marketing dept is considering creating a new C alltogether instead of adopting an exhisting.

Maybe, but that would be giving up existing brand recognition. My guess is the block C plus new "meaner" Husky. don't expect a huge change in the Husky it should be below the just noticeable difference. If it is a major change, they'd work it in over a number of years. JMHO, though.

 

[NHUConnfan]

I think I heard they are going for brand unity...forgive me if there's a real marketing term...so they want one logo synonymous with uconn athletics. The problem which can be seen in this thread everyone has a favorite. I personally hate the interlocking U C and am a big fan of the block C and do wish basketball would adopt it. Id have to imagine the marketing dept is considering creating a new C alltogether instead of adopting an exhisting.

All I'll say is that the block C is boring and uninspired. I'm really not interested in buying any merchandise with it.

 

[Ts5034]

Let's go back to this Husky, he was the top dog. I'm tired of all these so called marketing experts coming up with new ideas that don't work. We have a tradition here that we should continue to foster instead of alienating alumni and fans with idiotic changes. It reminds me about 10 years ago when The Hartfords ad agency decided it needed a sleeker corporate symbol. So what did they do, they air-brushed the penus off of the Stag. How can a Stag be a Stag without it's businees attached?

Agree 100%. That is my favorite UConn logo and thats why i have it as my boneyard picture. Im still mad they got rid of it. I like other peoples ideas of going back to the late 90's and early 2000's style of our home uniforms having UConn and the away uniforms having Connecticut on the front. I dont like all the change either. Just look at Alabama football or Michigan football, two of the most historic and successful programs ever. They have been wearing basically the same uniforms/helmets since the beginning of time. There is nothing that stands out about them but its just the fact they are so recognizable. I dont want a complete over haul because id like to keep our tradition.

 

[CL82]

Would love to have the block C hanging on the husky head like this one:

pass

 

[FluxTZ]

Agree 100%. That is my favorite UConn logo and thats why i have it as my boneyard picture. Im still mad they got rid of it. I like other peoples ideas of going back to the late 90's and early 2000's style of our home uniforms having UConn and the away uniforms having Connecticut on the front. I dont like all the change either. Just look at Alabama football or Michigan football, two of the most historic and successful programs ever. They have been wearing basically the same uniforms/helmets since the beginning of time. There is nothing that stands out about them but its just the fact they are so recognizable. I dont want a complete over haul because id like to keep our tradition.

But have we been around athletically and relevant academically since the beginning of time? No, so why try and be something we're not?

Sent from my Galaxy Nexus using Tapatalk 2

 

[Adios]

I've had people think my navy uconn football jersey is some alternate Dallas Cowboys jersey. I like our current uniforms but I'm also fine with a change.

I was wearing an older authentic UConn hockey jersey with the husky dog logo on it in Manhattan. These kids were asking me if it was that was a Hartford Wolfpack jersey. I was in disbelief.

 

[UCFBfan]

When we get rebranding of our logo can we PLEASE get a new commercial as well? I'm glad everyone at UConn is going to lead something but when you watch these games and see other university ads it makes you wish we could do it again. That being said, I think the current commercial is better then previous ones....I'm not even going to comment on the "UConn, nice pick" commercial disaster!

 

[FillTheRent]

All I'll say is that the block C is boring and uninspired. I'm really not interested in buying any merchandise with it.

How can you say the block C is uninspired. It has been around since the beginning of the university. Take a look at the pics in from this website. They are all sporting the block C.
http://www.uconn.edu/history/traditions/index.php
When I think of UC, I think of the University of Cincinnati. They call themselves UC too, and I don't want to be confused with them.

 

[Santini35]

When we get rebranding of our logo can we PLEASE get a new commercial as well? I'm glad everyone at UConn is going to lead something but when you watch these games and see other university ads it makes you wish we could do it again. That being said, I think the current commercial is better then previous ones....I'm not even going to comment on the "UConn, nice pick" commercial disaster!

I noticed a big difference in UConn and Rutgers commercials during the mbb game, our commercial was "we will do" while Rutgers was a lot of " we have done"

 

[NHUConnfan]

How can you say the block C is uninspired. It has been around since the beginning of the university. Take a look at the pics in from this website. They are all sporting the block C.
http://www.uconn.edu/history/traditions/index.php
When I think of UC, I think of the University of Cincinnati. They call themselves UC too, and I don't want to be confused with them.

When you say C - it could literally mean anything as well. Just like how USC is both S. Carolina and SoCal. Also--how many people knew of Cincinnati until their football program exploded a few years ago? Think about it, before the Big East...they were an outlier, a commuter school, and not a national player in most respects. The block C is uninspired in that it is boring, bland, and hardly recognizable as a national brand. I'm not saying that the UC isn't either. What I am trying to say is that it would be a grave mistake to shift towards the block C.

And anyone suggesting that the iconic husky logo should be altered is just nuts. This is the UConn brand nationally. People recognize it everywhere. It's the reason why the uniforms should don UConn instead of Connecticut too. Connecticut what? UConn - there is no doubt that it is THE UNIVERSITY of Connecticut. Anyone who confuses it with Yukon clearly is not worthy of our admiration Plus, the pun is just too good anyway.

You bringing up the block C as being around since the beginning (which by the way...it has not, but yes, it was around early) supports my claim further. Did many people know that before UConn starting pushing it on the football uniforms? Probably not. Do people know it nationally? Hardly.

This is all about branding. I don't like the block C. I love the Husky. I love being referred to as UConn. (And in my opinion, I think the UC design is slick.)

 

[CL82]

How can you say the block C is uninspired. It has been around since the beginning of the university. Take a look at the pics in from this website. They are all sporting the block C.
http://www.uconn.edu/history/traditions/index.php
When I think of UC, I think of the University of Cincinnati. They call themselves UC too, and I don't want to be confused with them.

The letter C has been around for a long time, although not from the beginning of the school, but the current block C design has not. I like it and I think there is value in a consistent marketing image, but it's not like the current design has been around for more than 10 years.

 

[Dann]

block c or cursive/eglish c. either will do but it can't be both. the baseball hat c is great, i like it. reminds me of the bama a. but then on the uniform for baseball we go to block connecticut font. just fail fail fail. no uc, no bball logos, no uc none of those. block or cursive c and rep that font. either way when u have a blue or white c logo, dont outline it like we have now around the block c. looks stuid as frack and that alone is why a lot of kids wont rep it. truth hurts.

connecticut all day. rep uconn as your nickname, not as your brand. state names draw bigger audiences and bigger attnetion long run in the arms race. not a nickname that makes u sound fimly in a group of commuter schools.

dark blue and white. the state flag is a lighter shade of blue, we need to get the state flag on board with the school darker blue. either go with a hint of red somewhere or drop red. do not outline shit in red and f everything up.

dog, look at florida and ark for starters. come up with something agressive but yet playful enoguh and use it strategically. kids clothes. on bball shorts in the bottom corner or in the middle of stripes on fball pants. on thsirt sleves. stuff like that. the current logo lose the tounge and add teeth would be close imho.

bball court. take a look at unc, uk, ind and mich. the logo c needs to be in the middle of the court with the harwood havinga fade color to it with a outline of our state. we are connecticut....

contact every media place. we are to be known as connecticut. if u have our game on tv, u cna do the score box with "uconn"

our h/a jerseys should be blue and white. no gray bs or red. have a 3rd jersey for every sport and make it fun. put uconn on them instead of connecticut, maybe the husky dog on the shest and wierd stuff. black fball unis or pink girls unis etc etc

this stuff is not hard. but we fail at it all daily.

we should have 20 sponsors of our school looking to have sponsir days at a game where tshirts of the new brand are given out strategically by the school. 1st one is a blue shirt. says connecticut on the front and sponsor on the back. then comes a white shirt and a long sleve shirt and a hat and this and that. again, other schools own this yearly, we however look like idiots.