the brand prediction(what u want) vs reality thread
- Thread starter Dann
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If there is going to be red outline in the block C on the helmet, then I imagine there is going to have to be some red in uniform as well, red white and or flag blue stripes? Is there any resemblance of the old husky and does the new one look more like our old one or more like northeastern, n Illinois or washington's?
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? I just said that if they use the block C it's going to suck. The two guys who work for UConn that have posted here have never said they were keeping the block C. You are the only person I have heard say that.
Husky25
Dink & Dunk beat the Greatest Show on Turf.
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Didn't make it to 3rd grade and learn to proof read though. It's the little things, ya' heard? (I kid, I kid!!!)
You make some good points, but I think you really are devoting a lot more calories to this than necessary.
For the record, I've never heard anyone refer to the University of Southern California as Southern Cali. I've heard, "Southern Cal," "SC," "SoCal," and "USC". USC also refers to the University of South Carolina.
At the end of the day, I believe that "Connecticut" is an awkward word to pronounce, especially for the young kids. And that's a marketers goal right? Short. Sweet. 140 characters. Brand loyalty at an early age...How does that goal get realized if the 7 year old can't pronounce the name of the state?
That is why I think the shift to UConn is being exploited. No other school can claim it. For one person's U of M, U of C, U of L, CU, KU, UK, another person thinks of a different institution. Why did Pittsburgh go back to using "PITT" after all those years of trying to rebrand to Pittsburgh? Do you know what Pitt sounds like? Armpit, pits of Hell, garbage pit....Regardless, they went with what worked.
Finally, ours on the Boneyard is not the tree you need to be barking up. Is there an opportunity to consult for the UConn Marketing Dept.? If so, I'd say that is right up your alley. Go make a $$million.
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Hey Man, is this factual info or just your guesses? I am guessing this is where HFD is getting the block C info from. Think it would be a huge mistake to keep the block C, but Nike and brand consultants know more than I do.
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NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!
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Just my personal preference. I have no inside info, though I did work at Nike once upon a time.
junglehusky
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Thanks, any more info you can provide on new helmet decal?
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Dan is right that now that athletics is turning from a university-centric thing to a cable-subscriber-centric thing, it would be better to brand ourselves as Connecticut's team than as the University of Connecticut's team, because Connecticut has more cable subscribers than UConn.
But Connecticut is too long for most people to say, so UConn is a worthy nickname. A good marketing professional would figure out how to make best use of the two names. I'm not a good marketing professional so I don't know how to do that.
But Connecticut is too long for most people to say, so UConn is a worthy nickname. A good marketing professional would figure out how to make best use of the two names. I'm not a good marketing professional so I don't know how to do that.
Well the block C in the specific typeface that has existed in the past is gone as far as I can tell. It hasn't been included in any of the materials I've seen and I haven't heard anyone talk about it. Which is kind of awkward, because I'm pretty sure we designed the exterior of the Chemistry building to mimic the curve of the "C". That isn't to say that some sort of "C" won't be part of the new brand, but I haven't seen it and I'm guessing it won't be featured.
With regards to the whole "UConn" vs. "Connecticut" thing, its just an issue of recognizability. Connecticut really isn't a recognizable state, brand, or identity. We really don't have much to offer and to be honest after some market research its been shown that a good number of people literally have no idea where Connecticut is on the map. So, with the understanding that ultimately we don't really care if they know where we are on the map so long as they know our school, UConn becomes the obvious choice. This has been a long time coming - just a few months ago they quietly changed the official Facebook page to UConn from University of Connecticut. It's definitely a bit weird to go to a nickname as the primary mark (especially on the academic side) but I think its a nice opportunity for UConn to be different. I don't know enough about this board to know why some of you seem so ANGRY about it, but I don't really think its a big deal. We've been UConn for a while.
With regards to the whole "UConn" vs. "Connecticut" thing, its just an issue of recognizability. Connecticut really isn't a recognizable state, brand, or identity. We really don't have much to offer and to be honest after some market research its been shown that a good number of people literally have no idea where Connecticut is on the map. So, with the understanding that ultimately we don't really care if they know where we are on the map so long as they know our school, UConn becomes the obvious choice. This has been a long time coming - just a few months ago they quietly changed the official Facebook page to UConn from University of Connecticut. It's definitely a bit weird to go to a nickname as the primary mark (especially on the academic side) but I think its a nice opportunity for UConn to be different. I don't know enough about this board to know why some of you seem so ANGRY about it, but I don't really think its a big deal. We've been UConn for a while.
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Did they also discover that UConn Athletics' FB page is listed as "Pet Services"?
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Alum86
Did they burn down the ROTC Hangar?
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What I want is our BB uneys to remain the same. I love them. I do not want to go back, hoop has to have UCONN, home and away. No friggin Connectiut. It is much more "brand" perceivable on TV for hoop. For FB, the block C on helmet can stay or go (paw print may be nice). we need the FB uneys to be changed back to our name on the front. The Husky is tradition and way cool an recognizable like the KU Jayhawk. Am I wrong? We need a monster
Werewolf dog? Love your visionary ideas HFD, but on Jonathan? No.
Werewolf dog? Love your visionary ideas HFD, but on Jonathan? No.
sdhusky
1972,73 & 98 Boneyard Poster of the Year
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I find this easy to believe because Obama called out 3 times to HFD in the state of the union the other day.
Atleast thats what the voices in Dan's head told him.
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dan you really have NO IDEA what your talking about. In your post you say once Boise started winning they did gimmick stuff like the smurf turf? dude that blue field has been there since 1986. Where do you get your info from? Obviously as a team starts WINNING more demand for tickets will go up hence the need to expand. It all begins and ends with WINNING. Get us a winner year in and year out and i will gurantee we will have 99% of a full stadium. Hell even with a more exciting offense im sure we would have 95% of a full stadium. The new brand should be lets put everything we have into WINNING THE DAMN GAMES!!!!!
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Agree 100%
I have a couple of thoughts though. If they are going to tinker with the Husky dog face it should be subtle. A stern, concentrated or stoic posture (lose the smile and the red tongue) of the same Husky face. Combine the dog face and the word UConn into the logo. Lose that block C on the football helmet. If anything spells boring that does. It says nothing. Doesn't say UConn or Connecticut. It could be the University of Columbus for those TV viewers not intimately familiar with UConn football. You want something that is unmistakeably UConn at first glance.
I'm not familiar with what is exactly legal as far as the Husky mascot(both dog and person) but I don't think it would cost a whole heck of a lot to have them both do a little tour around the state(maybe even surrounding states?) at schools, shopping malls, town fairs/festivals a couple times a year. You know, a chance for little kids who could be future Husky fans to meet and have a photo taken together. Promotional stuff. Add a half dozen of the foxiest UConn cheerleaders for eye candy to catch the attention of the older kids/adults. I'm sure the mascot does some appearances but I never hear about it or see it in my daily travels around the state.
Dann
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what i was refering to was it was always like a blue baseball field type turf what ever u want to call it. carpet? maybe. during there great years lately they put actual playing field turf in blue down. the combo of doing well and doing something wierd caught media atention. thats the whole uniforms and stuff thing. making news for yourself, changing perception and giving the media news.
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Dan, you pretty blatantly said that once they were playing big teams they put in blue turf. You were wrong and you got called out on it. Just accept that you didn't really know what you were talking about and don't start claiming that you were talking about them upgrading their quality of turf material as the big gimmick to grab national attention.
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