I think it is important to keep "Branding" and "Fan Experience" in separate categories.
First, I am excited in the direction we are going in terms of branding, especially with the simplifying of logos so all the teams are united as UConn Huskies. And that comes from the student-athletes themselves; with every team having a different logo, how can any sense of community/culture even be built. Also, as a recent grad, I like the current Jonathan but the a redesigned one isn't going to be the end of the world and regardless half the people are going to hate it anyway. (Also the Jonathan logo previous to the current one is horrible, you can't convince me otherwise). At least with a freshened look and new jerseys, it is something for recruits to get excited about.
Now in terms of Fan Experience, you guys have literally no idea how many people work incredibly hard to make it the best experience possible. I agree it is far from perfect and we are saddled with aging facilities which limit opportunities and we need more engaging content, but the idea that UConn administrators are just sitting around, doing nothing and don't care about the fans is just wrong. This doesn't excuse past mistakes but we are making strides (okay baby steps) in the right direction, i.e. Family Fun Days, Season Ticket Holder Receptions, Mini-Plans, etc. I just hope with the new management group coming in, that they put their money where their mouth is so we can continue to make improvements.
Alright, that's enough typing, it's the most of written since my English final