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It depends what you're looking for. If you want to send players to the NBA and hype up your team's street cred, you go for the one-and-done. But I have no doubt that a grad transfer with the right fit can be much more beneficial for a team's postseason performance.
Yes, teams like Kentucky and Duke sign top-5 players not for their ability, but for the "street cred." If they really wanted to win in the postseason - notwithstanding that Duke is the defending national champion and Kentucky has been to 80% of the last 5 final fours - they would shift their focus to transfers from mid-majors.