What it means is the schools with the ability to provide the highest profile to a student-athlete will get first dibs on the top talent. The more marketing and exposure a school can offer, the more money making potential for a prospective recruit. It would just be one more thing to add to the overall package a school could offer. A coach could say if you come to our university, we'll offer you the best coaching, training, TV exposure, marketing, biggest potential to make money, and way way down on the list in small letters a top notch education. There would of course be corruption with such an arrangement, but we'll put that aside for a moment. Imagine what this would do for the top football schools like Ohio State or Alabama? I think the impact is less in basketball because teams are much smaller, the talent is less specialized and is forced to disperse across many schools. It would help steer the top shelf talent to the schools with the largest media footprints ultimately.