HuskyHawk
The triumphant return of the Blues Brothers.
- Joined
- Sep 12, 2011
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The big changes coming to sports markets are the streaming services like Netflix, Amazon, YouTube,... Amazon and Google (YouTube) have much larger market caps than Disney:
Amazon = $1.9 Trillion
Google = $1.8 Trillion
Disney = $325 billion
Some other competitors: Comcast = $278 billion, Viacom (CBS) = $27 billion, Netflix = $229 billion
When the streaming services go fully after sports, the legacy companies will be in a difficult battle and I would expect the value of some sports rights to surge again as you now have new deep pocket bidders.
Amazon signed a 10 year deal with the NFL for Thursday Night football starting in 2023. In my opinion, this is just the start.
They aren't going to just throw that money out there for no reason. In the beginning, back in the 70's every school negotiated its own deals. Then that shifted to conferences, which lead to expansion and mergers (Big 8 and SWC). What streaming does, most likely, is bring us closer to the original model. But conferences matter because Alabama playing Western Kentucky isn't must see TV, while Georgia playing Florida is. I think this is behind the move from OU and UT, they need better quality opponents. A&M may have bitched about this, but just as BC stupidly didn't want UConn in its conference, A&M needs to play Texas and vice versa.
What won't matter is your TV market. Anybody talking about local TV markets is living in the past. In the future model, the B1G adding Rutgers was a mistake. UConn has better name recognition nationally, by far. I even think our dumb husky football helmets were an attempt to make us memorable, just as Boise's blue field is, and Orgeon's crazy uniforms are. It just wasn't executed very well, and Diaco was the coach.