Well, put it this way: when Jones signed with Stanford, this board was practically apoplectic -
many almost seemed like they felt entitled to every #1 recruit, and any top recruit who went elsewhere was a sure sign Geno was either about to retire or had lost his reputation with young players and couldn't recruit effectively anymore. (Seriously. It was like the sky was falling around here.)
When Bueckers picked UConn, my Stanford board barely noticed, other than a few, "well, another #1 to UConn." We're used to it.
Of course it's big news to UConn - because every top recruit is big news to UConn, and UConn is used to that kind of big news... roughly 50% of them seem to end up going to UConn. For the rest of us (and by "us" I mean every other D1 program), it's a different day, a different class, but the same story.
And relatedly, remember that someone like Jones making a big deal about her signing with Stanford serves as a recruiting function to future players. Just like you guys hope Bueckers will help recruit for UConn, having Jones all over ESPN can only help Stanford with other recruits. I think it's a little unfair to accuse recruits who garner media attention of doing so solely for themselves and their egos. Stanford isn't the darling of ESPN the way UConn is, so other schools and their recruits need to work harder to get the kind of attention UConn enjoys every season.