How much more competition do you want? 3 major cell phone companies all offering some pretty good speeds, HughsNet, a cable provider and telco provider.
How many options do you have for grocery stores? Gas stations?
Where I am there is a Publix, Kroger, Ingles and Walmart. I'm outraged that I don't have more options!!!
The market allows for the price of internet to be where it is today. All of these "cord cutters" are not cutting the cord, they are pushing their means of getting TV to the internet, which requires a cord in many cases.
Unfortunately, some places only have access to 1 suitable broadband provider, period. Play around on the map. 3 would be great. And unlike those brick and mortar retail comparisons, you can't just drive further to have access. You have to literally move.
Fixed Broadband Deployment Data « FCC