nelsonmuntz
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Warchant owner's take....on future
I've noticed that a lot of national media types aren't well versed in what's happening with television revenue in college sports. Most are stuck in antiquated thinking that a couple massive cable providers are generating all the revenue. As such, they overvalue things like "Carriage Fees" and getting conference networks into in new states. The days of Comcast and Direct TV paying massive fees to carry a conference network or ESPNU are gone.
It's going to streaming so revenue will be generated by eyeballs (TV ratings and # of fans willing to purchase a subscription to watch their team). It has very little to do with getting in markets with large populations because of the number of TVs that might carry the network. And thinking because a conference and network already have a team in a state (Florida) that it doesn't need another is nonsense. The total number of viewers/subscribers to a streaming service isn't going to change just because it has two high profile teams in the same state (Texas & A&M in the SEC).
Linear is dead, but when you get in the weeds about what is next, I don’t think anyone knows what will happen.
Conferences may become coops of individual schools selling subscriptions. Maybe conferences continue to subsidize their laggards. It is too early to tell. All that is known for sure is that linear bundling is dead.