Rutgers is in the biggest DMA in the country, and is the flagship university of a large state with no other football schools. Almost every school would seem a small TV market in comparison. But UConn's TV market is larger than most of the P5.
Yes New Brunswick does fall within the NYC DMA, barely. So does UConn Stamford.
RU opened the door to NYC basic tier subscriptions (we could have as well BTW) and is in a state with 9 million people crammed into it. As for RU being the only "football school" (and by that you mean FBS school, Princeton has a good local following and is decent place to see a game) you would be correct. But NJ also is home to the Giants and the Jets, which sucks up the vast majority of the potential football fan dollars.
Now at this point, I usually say that I rarely see RU magnets or flags around NJ, and while that is still true where I live, I am seeing a notable increase in it around the state. Such is the power of the Big 10 and, if we ever get in, I suspect that the Rent would become a tough ticket to get every fall.
I don't begrudge RU their "success" at all. They won the lottery and it will become increasingly apparent for them athletically and academically. I wish it were us, but good for them.
Al is an idiot, but he's harmless. He's a gypsy that gets driven off every board he lands on. For time being, he's not our problem.