New UCONN logo.

[CAHUSKY]

Actually, Federal Express did this with Fed Ex. It is one of the most successful brands on the planet. Do you say COKE or Coca-Cola? Rather than confusing people, using both Connecticut and UConn is just institutionalizing the way people already use the name.

Didn't they shorten them and make them more informal just like we are doing or do they still promote both with equal zeal? Not familiar enough with either brand strategy to know.

 

[Srqhusky]

Not sure if this was discussed but showcasing the new logo during tonight's nation championship game would be smart

 

[JaYnYcE]

Totally boring logo.

Very Randy Edsallic


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[ZooCougar]

Very Randy Edsallic


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Wheetabix and the missionary position love the new logo too.

 

[CL82]

Not sure if this was discussed but showcasing the new logo during tonight's nation championship game would be smart

I think they've got a careful plan to keep us in the news. A week or so ago the new "wordmark," championship game last night (not that that was a sure thing), ground breaking on the 16th, new logo on the 18th. I get the feeling that we are (finally) getting smarter about our self promotion.

 

[huskymedic]

Nike and Cal:

http://blog.pac-12.com/cal-introduces-new-logo-visual-identity/

"Athletic director Sandy Barbour ushered in a new era for Cal athletics Wednesday as the university unveiled a new supplemental logo and visual identity in a press conference at the school.
All 27 athletic programs will feature new lettering and numerals on their uniforms, and most of the unis also will sport a new bear logo."

 

[pepband99]

Like it! Between OSU, Cal, and Georgia, I'm starting to get excited about how our new logo will look.

 

[superjohn]

Nike and Cal:

http://blog.pac-12.com/cal-introduces-new-logo-visual-identity/

"Athletic director Sandy Barbour ushered in a new era for Cal athletics Wednesday as the university unveiled a new supplemental logo and visual identity in a press conference at the school.
All 27 athletic programs will feature new lettering and numerals on their uniforms, and most of the unis also will sport a new bear logo."

Our logo is going to look a lot like this just with a Husky instead of a Bear, I like it.

 

[ktuck911]

Our logo is going to look a lot like this just with a Husky instead of a Bear, I like it.

I'm warming up to this concept too... seems to be the fad in college sports rebranding nowadays... Looking fwd to April 18...

 

[EdgewoodNHV]

How come that bear is crying?

 

[ktuck911]

How come that bear is crying?

smh

 

[HuskyHawk]

How come that bear is crying?

Banana Slug crawled up its butt. UCSC changed the slug logo too. It's a "buff" slug now.

 

[uconNYC]

The three Nike schools mentioned all have a primary and secondary logo (Georgia - power G + bulldog; California - Cal + Bear; Oregon State - OS + Beaver) - wonder if it will be the same for UConn - or is the UCONN wordmark the alternate logo?

 

[junglehusky]

I don't care for the new Cal bear logo. The bear is in aggressive mid-stride, that's OK, but since it's a two dimensional logo from straight on, and the head is hunched down, it doesn't translate the power and aggression. If they had done the logo from a 3/4 angle or from the side it might play off better.

/2¢

 

[jangles13]

The three Nike schools mentioned all have a primary and secondary logo (Georgia - power G + bulldog; California - Cal + Bear; Oregon State - OS + Beaver) - wonder if it will be the same for UConn - or is the UCONN wordmark the alternate logo?

No secondary besides the UCONN wordmark that was released last week.

 

[Santini35]

Quick and dirty mockup

 

[sportsart]

Nine days from now quick and dirty mockup will have a whole new meaning for you.

I still can't believe you didn't do your research on when the spring game was going to be this year before you set "the date".

If you tell me you knew the game was on April 20th and you set the date anyways, well...don't even want to go there.

Quick and dirty mockup

 

[Santini35]

Hey rather miss the spring game than the Michigan game...

 

[whaler11]

Jesus I knew I had seen the new logo before. Commenter on Deadspin realized it's the AHL Nordiques logo.

 

[whaler11]

Quick and dirty mockup

Honestly that looks ridiculous. Just go back to the 90's and put UConn on the helmets rather than that.

 

[BugsyCT]

Honestly that looks ridiculous. Just go back to the 90's and put UConn on the helmets rather than that.

Word is they're ditching the block "C", so it's either that logo or the UCONN wordmark on the helmets.

 

[whaler11]

Word is they're ditching the block "C", so it's either that logo or the UCONN wordmark on the helmets.

I'm 40 so I know they don't care what I think but that 'dog' on the helmet would look ridiculous. UConn on the helmet looks like the A-10.

 

[weyuo]

Still liked that Husky dog helmet that circulated thru here a few months ago. That was classy.

 

[ktuck911]

Honestly that looks ridiculous. Just go back to the 90's and put UConn on the helmets rather than that.

Yeah, whoever put that helmet did a not so good job.. Just an awful concept (if it was you Santini, no disrespect bro, just my opinion on the helmet... You do a heckuva job providing all the cool youtube vids... much appreciated)... It wouldn't surprise me if we went back to 'UCONN' on the helmets or maybe a profile view of a husky ( with an attacking slanted look to it ) that hasn't been made public yet... Hopefully we will know all in a week....

 

[NHUConnfan]

Informal and formal brands??? That's making things way too confusing. People will still call us connecticut but our brand is UCONN. Perhaps Alabama doesn't use Bama but how about CAL, UCLA, USC, UMASS, UNC, LSU, PITT, Penn, SMU, VCU, etc? All solid recognizable brands.

How about MIT? Seriously, do they lose any prestige by not saying the full "Massachusetts Institute of Technology???"

duck no.

 

[Lawson56]

I love our current blue helmets and hope they don't change them. Which means they will. I agree that the UCONN wordmark is a step back toward the Yankee Conference, and our new Husky on a white helmet just sucks IMHO.

 

[CL82]

Still liked that Husky dog helmet that circulated thru here a few months ago. That was classy.

View attachment 2753

Me too, but that ship has sailed with the redesign.

 

[HobokenHusky]

Yeah, whoever put that helmet did a not so good job.. Just an awful concept (if it was you Santini, no disrespect bro, just my opinion on the helmet... You do a heckuva job providing all the cool youtube vids... much appreciated)... It wouldn't surprise me if we went back to 'UCONN' on the helmets or maybe a profile view of a husky ( with an attacking slanted look to it ) that hasn't been made public yet... Hopefully we will know all in a week....

I am hoping they do a couple different helmets, one with UCONN on it in the new font, and then an alternate one with the Husky on it, and if one of them sucks they will just use the other one more. I think Oregon State got 3 helmets out of this deal. Cal and UGA have tradition-rich helmet logos so they stayed the same. I think/hope we will go the OSU route. If you don't have tradition, you should have variety. Kids like options.

 

[HuskyHawk]

Me too, but that ship has sailed with the redesign.

This is even more ridiculous in my opinion. Curious to see what they do

 

[SubbaBub]

I am hoping they do a couple different helmets, one with UCONN on it in the new font, and then an alternate one with the Husky on it, and if one of them sucks they will just use the other one more. I think Oregon State got 3 helmets out of this deal. Cal and UGA have tradition-rich helmet logos so they stayed the same. I think/hope we will go the OSU route. If you don't have tradition, you should have variety. Kids like options.

I think you can all but guarantee multiple helmet looks.


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