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I should have clarified:Were you working at University of South Carolina when we beat them in the Papa John's bowl?
I work at the University of Southern California!!!!
I should have clarified:Were you working at University of South Carolina when we beat them in the Papa John's bowl?
That's the best reason to go with UCONNRandy Edsall wanted to get rid of UConn and change everything to Connecticut.
Randy Edsall wanted to get rid of UConn and change everything to Connecticut.
http://today.uconn.edu/blog/2013/04/uconn-announces-new-visual-identity-program/
I LOVE it. Great job.
I should have clarified:
I work at the University of Southern California!!!!
Hmmm... click on link and "can't find website" today. Go to today.uconn.edu and it's gone? Wonder why they took it down?
In any respect - here's a video on new technology on UConn campus where the logo video came from.
99.9% of people outside of South Carolina would have thought USC was southern cal.Perfect example of why branding matters.
I may be in the minority, but I liked that idea. Use "Connecticut" in more formal introdutions ... use "UCONN" in more informal situations. You don't see Alabama trying to rebrand as 'BAMA.
"Welcome to the BCS Championship game between Alabama and Connecticut ..."
"UCONN HAS DONE IT AGAIN!!! BACK TO BACK BCS TITLES!!!"
See how easy that was ... forced branding usually doesn't work.
This is exactly it and I personally believe that Penn St's branding was the model that was followed.I think Penn State/Pennsylvania State and UConn/Connecticut are the best parallels.
Nobody says anything but Penn State and nobody ever questions or doesn't know where they went.
For awhile I used to not know what to say when somebody asked where I went to school (outside of CT), but UConn was always my go to.
Figuring, if they didn't know UConn academically they were probably an idiot and if they didn't know UConn athletically, I probably wouldn't want to be friends with them anyway!
99.9% of people outside of South Carolina would have thought USC was southern cal.
I wasn't clear enough. It's ridiculous for South Carolina to refer to themselves as USC when as you say, everyone else thinks SoCal.
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Haven't read thru this thread in a while so I hope nobody else posted this link: http://news.sportslogos.net/2013/03/14/uconn-logo-too-friendly-tougher-one-on-the-way/
If I were a bettin man something tells me we are going to see football helmets with a husky on it instead of the familiar block C or 'UConn' on the side. 9 days til it finally gets revealed.
According to the link above the logo will be similar to this
http://www.sportslogos.net/logos/view/288/Quebec_Nordiques/1996/Unused_Logo
But with a much higher design and a little less aggressive... I like!
wish we could get some leaks of the re-design somewhere...
Almost always, in this internet/cell phone camera age, things are leaked before they are official.
Throw in Mississippi - they go by Ole Miss.
They can't fudge up the dog logo, right?
Informal and formal brands??? That's making things way too confusing. People will still call us connecticut but our brand is UCONN. Perhaps Alabama doesn't use Bama but how about CAL, UCLA, USC, UMASS, UNC, LSU, PITT, Penn, SMU, VCU, etc? All solid recognizable brands.
Good examples.Actually, Federal Express did this with Fed Ex. It is one of the most successful brands on the planet. Do you say COKE or Coca-Cola? Rather than confusing people, using both Connecticut and UConn is just institutionalizing the way people already use the name.