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New UCONN logo.

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Were you working at University of South Carolina when we beat them in the Papa John's bowl?
I should have clarified:

I work at the University of Southern California!!!!
 
Randy Edsall wanted to get rid of UConn and change everything to Connecticut.
 
Randy Edsall wanted to get rid of UConn and change everything to Connecticut.

I may be in the minority, but I liked that idea. Use "Connecticut" in more formal introdutions ... use "UCONN" in more informal situations. You don't see Alabama trying to rebrand as 'BAMA.

"Welcome to the BCS Championship game between Alabama and Connecticut ..."

"UCONN HAS DONE IT AGAIN!!! BACK TO BACK BCS TITLES!!!"

See how easy that was ... forced branding usually doesn't work.
 
Maybe we are going strictly to UConn because people without ties to this state don't know how to spell Connecticut.
 
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Looks like the back end of Today.uconn.edu is dead, any blog entry you try to go to from the front page ends up in a 404
 
I loved walking into the Fiesta Bowl and seeing the end zones painted OKLAHOMA and UCONN. That's who we are to the world. It's Cal Berkeley----Cal San Luis Obispo----Cal Santa Cruz---but not Cal-Los Angeles.
 
Loved the Fiesta Bowl Endzone - should be that way at Rentschler too - not sure why they leave the endzones so bland on the grass.
Fiesta Bowl.jpg
 
I should have clarified:

I work at the University of Southern California!!!!

Perfect example of why branding matters.
 
Hmmm... click on link and "can't find website" today. Go to today.uconn.edu and it's gone? Wonder why they took it down?

In any respect - here's a video on new technology on UConn campus where the logo video came from.




Servers were down. That's all. Web server is back up, at least.
 
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I may be in the minority, but I liked that idea. Use "Connecticut" in more formal introdutions ... use "UCONN" in more informal situations. You don't see Alabama trying to rebrand as 'BAMA.

"Welcome to the BCS Championship game between Alabama and Connecticut ..."

"UCONN HAS DONE IT AGAIN!!! BACK TO BACK BCS TITLES!!!"

See how easy that was ... forced branding usually doesn't work.

Informal and formal brands??? That's making things way too confusing. People will still call us connecticut but our brand is UCONN. Perhaps Alabama doesn't use Bama but how about CAL, UCLA, USC, UMASS, UNC, LSU, PITT, Penn, SMU, VCU, etc? All solid recognizable brands.
 
I think Penn State/Pennsylvania State and UConn/Connecticut are the best parallels.

Nobody says anything but Penn State and nobody ever questions or doesn't know where they went.

For awhile I used to not know what to say when somebody asked where I went to school (outside of CT), but UConn was always my go to.

Figuring, if they didn't know UConn academically they were probably an idiot and if they didn't know UConn athletically, I probably wouldn't want to be friends with them anyway!
 
I think Penn State/Pennsylvania State and UConn/Connecticut are the best parallels.

Nobody says anything but Penn State and nobody ever questions or doesn't know where they went.

For awhile I used to not know what to say when somebody asked where I went to school (outside of CT), but UConn was always my go to.

Figuring, if they didn't know UConn academically they were probably an idiot and if they didn't know UConn athletically, I probably wouldn't want to be friends with them anyway!
This is exactly it and I personally believe that Penn St's branding was the model that was followed.
 
99.9% of people outside of South Carolina would have thought USC was southern cal.

I wasn't clear enough. It's ridiculous for South Carolina to refer to themselves as USC when as you say, everyone else thinks SoCal.

Sent from my MB860 using Tapatalk 2
 
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I wasn't clear enough. It's ridiculous for South Carolina to refer to themselves as USC when as you say, everyone else thinks SoCal.

Sent from my MB860 using Tapatalk 2

They hope football recruits mistake So Car for So Cal....
 
Haven't read thru this thread in a while so I hope nobody else posted this link: http://news.sportslogos.net/2013/03/14/uconn-logo-too-friendly-tougher-one-on-the-way/
If I were a bettin man something tells me we are going to see football helmets with a husky on it instead of the familiar block C or 'UConn' on the side. 9 days til it finally gets revealed.

According to the link above the logo will be similar to this

http://www.sportslogos.net/logos/view/288/Quebec_Nordiques/1996/Unused_Logo

But with a much higher design and a little less aggressive... I like!
 
wish we could get some leaks of the re-design somewhere...

Almost always, in this internet/cell phone camera age, things are leaked before they are official. Im very surprised that we haven't seen anything, and were only about a week from the official release. Unusual.
 
Almost always, in this internet/cell phone camera age, things are leaked before they are official.

You're right. That's what made all the suspense prior to the disclosure of the new Pope's identity so riveting. No one leaked it. And you can bet some enterprising journalist was trying to scoop the world.
 
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Everyone pn the whole friggin planet knows us as UConn. I have never said I graduated from The University of Connecticut. And if you're asked and say Connecticut they ask what school in Connecticut.
Like the logo. But then I love the men's BB UNEYS, which this looks like.
 
Throw in Mississippi - they go by Ole Miss.

The definitely do, as a primary logo. And while Alabama doesn't seem to use "Bama" on merchandise, they sure as hell abbreviate "Crimson Tide" and use "Roll Tide" all the time. Hell, it's their damned website. Just like ours is UConnHuskies.com, not Connecticuthuskies.com.
 
They can't fudge up the dog logo, right?
 
Informal and formal brands??? That's making things way too confusing. People will still call us connecticut but our brand is UCONN. Perhaps Alabama doesn't use Bama but how about CAL, UCLA, USC, UMASS, UNC, LSU, PITT, Penn, SMU, VCU, etc? All solid recognizable brands.

Actually, Federal Express did this with Fed Ex. It is one of the most successful brands on the planet. Do you say COKE or Coca-Cola? Rather than confusing people, using both Connecticut and UConn is just institutionalizing the way people already use the name.
 
Actually, Federal Express did this with Fed Ex. It is one of the most successful brands on the planet. Do you say COKE or Coca-Cola? Rather than confusing people, using both Connecticut and UConn is just institutionalizing the way people already use the name.
Good examples.
 
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