The last rebranding effort took us away from our roots and now we’re meandering a little bit. In the rebranding, which was ostensibly to unify our look across all sports, we lightened the color of the uniform, which should national flag blue a very dark blue that is very close to black. So I find it a little ironic that we lightened up the uniforms in now are going with black alternatives, which is close to what we had before we lightened the color.
(We also gave up our nearly 90 year tradition of having an all white husky as a mascot, which was unique and had great brand recognition. That “re-branding“ was a blackeye for Herbst’s legacy in my opinion.)
I’m not really a fan of the black, blue and red color combination, but as
@MOMO74 said, if the guys like them, it’s fine with me.