I, maybe due to my location and interests, never had a clue that the B1G was considering Rutgers until the deed was imminent.
One would think that if UConn was a AAU...they would have been a viable candidate for the Big Ten offering better sports then Rutgers and still offering access to NY (from what I've read on this board).
Louisville was, at the time of ACC acquisition, in a good place. Football, basketball, and baseball were perking at a high level. The ESPN viewer numbers for Louisville were good. They were not another northeastern team (a plus as far as Clemson and FSU's were concerned). And they were a somewhat familiar face having played in the Metro Conference with FSU.
If you were a southern ACC program, desperately needing to augment the football presence, Louisville looked to be a good pick.
They had been looking at Rutgers before Nebraska was added. Many teams that showed interest at the time were looked at: Nebraska, Rutgers, Mizzou, UConn, Syracuse, ext. Some that didn't show any were looked at as well (Maryland, UNC, GTU, Virginia, ect.). Many of these schools were vetted at that time by the Presidents. I'm sure there were some that were looked at that we will never know. Rutgers had always ranked highly by the Big 10 for market presence and population. You have to remember, it's not just cable subscribers conferences are looking at, it's the entire media package. The main money maker is the tier 1 programming. The several million from the BTN pales in comparison to the media package they will get from ESPN/Fox/Comcast-NBC/CBS, and that will always be there. The over air networks are going no where (ABC, NBC, CBS, Fox). That's where the majority of the top watched games are shown. When was the last time UM/OSU, Texas/Oklahoma, Alabama/Auburn was on ESPN. No, it was on ABC or CBS.
I know much is said about the declining population (only Michigan and Ohio are losing residents, and that's at a very slow rate), but it's still one of the most populated areas in the US. The Big 10 still has the flagship schools in 4 of the 10 most populous states (Illinois, Pennsylvania. Ohio, Michigan). No other conference can say that. The SEC has 3 (Florida, Georgia, and Texas A&M) The Big12 has 1 (Texas), ACC, including FSU as a flagship, has 2 (FSU and UNC), Pac has UCLA and UC-Berkely. Why are flagship schools important? Money, of course. Flagship schools equal more alumni. More alumni equal more viewers. Who are the fans that are most likely to stick through thick and thin? Alumni. Take a look at the downtrodden football programs like Minnesota and Indiana. Their stadium attendance would rank them 7th and 8th in the ACC, ahead of schools like Syracuse, Pitt, BC (and yes, Maryland). In fact, the perennial whipping boy of Conference Realignment, Rutgers, would rank 6th in the ACC and only an average of 800 fans less than Louisville! More alumni means more lifelong fans.
You all have to look at why teams like Maryland and Rutgers were added, and it's more than cable boxes. It's about getting the Big10 schools brands in populated areas. In another thread, there was a great discussion on academic ranking and such. Getting those schools in the culture of highly populated and emerging areas is huge. Why do schools want to win national championships? To increase the brand of their schools. Alabama had a very large uptick in applicants on a national scale after they won their MNC. The teams are advertisements for their schools. Why else would they spend the money they do on big time athletics. They could go the D2 or D3 route and not push the athletics out there. I played D2 football in the Upper Peninsula of Michigan and we were followed by the residents of the area, but in no way were we even a state followed program. Most residents of Michigan had no clue we even existed as a football program. Due to the high profile of their sports teams, Michigan, OSU, and PSU are national academic brands. Getting the brand of the other Big10 schools into different areas means more potential highly coveted students. Why did ND want to have the deal with the Big East followed by the ACC? Look where a majority of their students come from: The Mid Atlantic and North East. Why so you think The ACC brought in 'Cuse and BC? Getting the ACC brand into new areas where they could use their sports as advertisements for their universities.
Sports programs come and go. Every "King" or "Blueblood" has gone through very tough periods. My team, Michigan is going through one right now. Since 2006, when they were one game away from the National Championship game, it has been a rough trek. Will they ever become a power again? I really don't know. I do know that Alabama was horrible until Saban came in. What will they be when he finally leaves? How has UCLA been in recent years? Indiana? UNC is going through a rough period the past couple of years. So has Kentucky. Yet, the main purpose of a school is to educate and for many, it's to educate the best and brightest. The academics never go away. Trying to attract the best and brightest from all over the country is a very important thing for the top ranked schools (which many in the Big10 and ACC are). Considering how many great students come from the region, the Big10, getting schools in the NYC/NJ (NJ is the 11th most populated state) and the Mid-Atlantic could very well be a boon for their academics. My guess is that if/when the Big10 expands again, UConn, if available, will be one of the invitees.