Marketing department email?

[FAIRTIDES]

Yeah. And I took a piss in a bar the other day and there was Charger signs up.

Why have we allowed the Chargers to dominate the San Diego urinal market???

BTW, it takes more than watching Mad Men to understand marketing. And there is more to it than what color tie you wear.

Does it ever! I think what many of us are saying is that UCONN should find someone who does "understand marketing."

 

[J187Money]

She doesn't necessarily answer the emails. I can have one of her staff direct me to the right people.

 

[Marty Jackson]

A paid professional? Seriously? Do you even know what a paid professional maketing person does?

These threads are pathetic. Put a billboard up on the 95 now we have marketing?

Seriously, its like saying let's have a bake sale to make up the difference between the AAC and the B1G.

Making letters for the cheerleaders is very cool. Fun. I applaude you for it.

But don't pretend it solves anything.

I have not one but two Uconn hats I wear. I'm like a walking billboard.

 

[sdhusky]

Does it ever! I think what many of us are saying is that UCONN should find someone who does "understand marketing."

And what makes you think the morons on here would even be able to tell if someone understands marketing?

Hint, that pro wouldn't be spending much time on bake sales, having the right color tie, twitter or even billboards.

 

[CL82]

I will. Just need to write something thoughtful. I've been invited to her box for the Maryland game along with some of the other NYC Chapter members. So at least SHE cares about NYC.

Oh so she invited you to her box, did she? cough, cough, snicker, giggle.

Well that was considerate of her. snicker, cough, cough,

 

[sdhusky]

Wait the sdhusky solution for UConn... just win the national championship... everything else is stupid.

I still fail to see how you think one precludes you from doing the other.

Put on a bake sale with HFD.

 

[sdhusky]

Maybe we should make some prototype posters and send them to marketing. I know it's not our job but come on. Attach some posters we've seen from other schools, like the Army one, and ask what the heck is going on. Seriously, this is why it's frustrating to believe we're (UConn) doing all we can.

Sent from my SCH-I535 using Tapatalk 2

What kind of ROI do you expect for this poster project? How are you going to measure it?

 

[Dann]

Sdhusky's marketing:
- bake sales
- more cowbell

 

[sdhusky]

You really aren't helping anything here either dude. Just saying.

If the suggestion that I don't live in the same fantasy world as you and HFD is supposed to be a rebuke, you missed the mark.

More like a compliment.

 

[whaler11]

While I don't think billboards do anything why would a real marketing person avoid Twitter. It's frigging free.

 

[huskymedic]

Hint, that pro wouldn't be spending much time on bake sales, having the right color tie, twitter or even billboards.

Agree on all but Twitter... you absolutely, positively need to have an enhanced presence in that space.

 

[Dann]

http://m.youtube.com/#/watch?v=BlQyJKunXT0&desktop_uri=/watch?v=BlQyJKunXT0

 

[J187Money]

Oh so she invited you to her box, did she? cough, cough, snicker, giggle.

Well that was considerate of her. snicker, cough, cough,

Really? I thought it was such an obvious layup that seasoned pros such as yourself would have backed off lol.

 

[ConnHuskBask]

Put on a bake sale with HFD.

Lol, please defend why having a competent marketing dept is a bad thing.

 

[whaler11]

Really? I thought it was such an obvious layup that seasoned pros such as yourself would have backed off lol.

I'm proud I started to make a related joke and cancelled.

 

[Drew]

I've noticed if you go to YouTube and do a simple "UConn football" search its near impossible to find season highlight videos of any kind

 

[Drew]

although this did give me chills

 

[huskymedic]

I've noticed if you go to YouTube and do a simple "UConn football" search its near impossible to find season highlight videos of any kind

Hey Drew... Why don't you take it upon yourself and make some noise on campus about it, rally your classmates, write letters to the Editor of the Daily Campus, get the Student Government involved, etc... More can come from that angle than preaching to the choir for the most part here. Be part of the solution. We need insiders

 

[Drew]

Hey Drew... Why don't you take it upon yourself and make some noise on campus about it, rally your classmates, write letters to the Editor of the Daily Campus, get the Student Government involved, etc... More can come from that angle than preaching to the choir for the most part here. Be part of the solution. We need insiders

i did an interview last year regarding conference realignment for one of the writers for the DC, but it was posted to his personal blog (not sure about the DC)

here is the link http://www.seasonsover.com/10/post/2012/12/is-conference-realignment-killing-uconns-image.html

I've got 3 or 4 fraternity brothers who write for the DC so i'll see if I can get them writing stories and taking polls and things like that.

 

[CL82]

Really? I thought it was such an obvious layup that seasoned pros such as yourself would have backed off lol.

You thought wrong, sir!

 

[jbdphi]

While I don't think billboards do anything why would a real marketing person avoid Twitter. It's frigging free.

While I don't know the actual reason for this, keep in mind a Twitter account may be free to open but maintaining one can get real expensive if you end up with negative publicity. All it takes is for someone to post a few careless remarks and it reflects on the whole university.

 

[sdhusky]

Lol, please defend why having a competent marketing dept is a bad thing.

I don't have a way to measure the effectiveness of our marketing efforts (and people whining on the boneyard is NOT scientific) so I don't comment on it.

What I do know is that many of the suggestions on here by Mad Men watching, air chair marketers are flat out stupid. In fact, the loudest and most frequent complainers are usually the ones offering the dumbest ideas.

So, I'm not defending the marketing. Nor slamming it.

But don't expect me to cheer lead stupid ideas.

 

[Waquoit]

Does it ever! I think what many of us are saying is that UCONN should find someone who does "understand marketing."

I agree with the main gist of this thread. I can't understand why it's so bad. I thoughtUConn had a sports marketing major? Doesn't it sound like a case of "those who can't, teach?"

 

[ConnHuskBask]

I don't have a way to measure the effectiveness of our marketing efforts (and people whining on the boneyard is NOT scientific) so I don't comment on it.

What I do know is that many of the suggestions on here by Mad Men watching, air chair marketers are flat out stupid. In fact, the loudest and most frequent complainers are usually the ones offering the dumbest ideas.

So, I'm not defending the marketing. Nor slamming it.

But don't expect me to cheer lead stupid ideas.

Yeah, it's just pure lunacy to have UConn football season ticket ads on metro north trains that being some of the state's most affluent people to work everyday. Just idiotic.

TV ads on YES, ESPN or SNY would be pretty stupid too. Wouldn't by chance want to hit your target demo.

The overall promotion of the programs suck and your only response ever, is to win more. You can do both!

 

[jackl]

You really aren't helping anything here either dude. Just saying. Fans care, and we want to see the program grow.

what jmoney pointed out is basic advertising. There are multiple aspects to marketing, and depending on who you talk to or read, you get essentially 4 (maybe 5) different approaches - to help reach a goal of some sort that is defined as marketing, and you can't actually market something, if you don't have some kind of goal - product/sales, or whatever that you need your target population to commit to investing in. Marketing - it's actually very much the same as recruiting. It's sales. You can't do sales, unless you can close the deal, and youcan't close the deal, if you can't get the customer through the door, and can't get the customer through the door, if you don't know who your customers are. IMNSHO, the marketing department at an athletic department has but one goal - ticket sales - and achieving 100% capacity ticket sales for your events.

Advertising, usually is the most costly aspect of marketing approach, with least actual tangible return on what you invest and advertise and intend to close a deal on. It's highly unlikely that a commuter on a Metro North train, will actually buy a ticket to an Army (or UCONN) football game, after seeing the paid advertisement (and 'paid' is the key word).

But while costly, with little actual return, investing in a strong advertising presence for your target population of whom you would like to complete some kind of sale, is a very, very important part of successful marketing.

The key questions - that IDK, a guy like me would like to know - is how much money is allocated for the marketing department budget, and how is that money being spent. Because aside from advertising (which usually is most costly, there are things like personal contact, publicity (different from advertising) and promotion that EACH should be approached specifically and indpendantly to your target population.

There are many times, when I wonder if we even have a specific target population identified that we want to sell tickets to, let alone well thought out, methods of generating sales in that target population.

Once again - winning - fixes everything, and so does developing group sales, corporate sponsorship type sales (Lew Perkins) because you can be incompetent at marketing to a large population of people with ticket sales, and still sell out, when you win enough and you can get enough big companies to invest in tax breaks.

Carl,
Good post but what does IDK refer to? Thanks

 

[huskymedic]

what does IDK refer to? Thanks

IDK = I don't know

i.e. ~ response I get from sons a lot of the time when I text them with a question...

 

[Husky25]

Yeah, it's just pure lunacy to have UConn football season ticket ads on metro north trains that being some of the state's most affluent people to work everyday. Just idiotic.

TV ads on YES, ESPN or SNY would be pretty stupid too. Wouldn't by chance want to hit your target demo.

The overall promotion of the programs suck and your only response ever, is to win more. You can do both!

NESN too as it reaches the upper 7 counties in order to cater to Red Sox and Bruins fans. What a hoot it would be that UConn football is promoted in "BC" territory. Alas, TV media is quite expensive. Internet banner ads might be more cost effective. All of these stations have websites.

 

[zls44]

Every athletic department in the country uses twitter to promote themselves. So I think it's a somewhat reasonable expectation.

 

[sdhusky]

Yeah, it's just pure lunacy to have UConn football season ticket ads on metro north trains that being some of the state's most affluent people to work everyday. Just idiotic.

TV ads on YES, ESPN or SNY would be pretty stupid too. Wouldn't by chance want to hit your target demo.

The overall promotion of the programs suck and your only response ever, is to win more. You can do both!

What is the ROI of those channels and how do they compare to other channels?

I don't know, so I'm not going to be an A##hole and pretend I do.

Maybe HDF is better than steve jobs. or maybe not.

I just can't judge.

And trying to judge based on boneyard posting is beyond stupid.

 

[sdhusky]

Every athletic department in the country uses twitter to promote themselves. So I think it's a somewhat reasonable expectation.

It's a good idea.

But I can tell based on real world numbers, in ecommerce for example, that it's really hard to relate sales to social media expenditures, even using the most generous attribution models. That's why big branding companies that get tons of repeat business (Coke, McD's etc) invest more than direct response people like season ticket sales. Same with billboards.

Twitter is great for customer service and delivers a measurable positive ROI here.

20% of all internet traffic is to facebook but until FBX, it's been really hard for FB to monetize that traffic. That's why their revenue is so tiny compared to traffic.

Google search has a very high degree of intent, so ads on there have a much more predictable ROI.

One thing that is telling is that I did go on UCONN's ticket site as linked by Carl and it's obvious they aren't doing retargeting which is a no brainer for boosting sales.