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You really aren't helping anything here either dude. Just saying. Fans care, and we want to see the program grow.
what jmoney pointed out is basic advertising. There are multiple aspects to marketing, and depending on who you talk to or read, you get essentially 4 (maybe 5) different approaches - to help reach a goal of some sort that is defined as marketing, and you can't actually market something, if you don't have some kind of goal - product/sales, or whatever that you need your target population to commit to investing in. Marketing - it's actually very much the same as recruiting. It's sales. You can't do sales, unless you can close the deal, and youcan't close the deal, if you can't get the customer through the door, and can't get the customer through the door, if you don't know who your customers are. IMNSHO, the marketing department at an athletic department has but one goal - ticket sales - and achieving 100% capacity ticket sales for your events.
Advertising, usually is the most costly aspect of marketing approach, with least actual tangible return on what you invest and advertise and intend to close a deal on. It's highly unlikely that a commuter on a Metro North train, will actually buy a ticket to an Army (or UCONN) football game, after seeing the paid advertisement (and 'paid' is the key word).
But while costly, with little actual return, investing in a strong advertising presence for your target population of whom you would like to complete some kind of sale, is a very, very important part of successful marketing.
The key questions - that IDK, a guy like me would like to know - is how much money is allocated for the marketing department budget, and how is that money being spent. Because aside from advertising (which usually is most costly, there are things like personal contact, publicity (different from advertising) and promotion that EACH should be approached specifically and indpendantly to your target population.
There are many times, when I wonder if we even have a specific target population identified that we want to sell tickets to, let alone well thought out, methods of generating sales in that target population.
Once again - winning - fixes everything, and so does developing group sales, corporate sponsorship type sales (Lew Perkins) because you can be incompetent at marketing to a large population of people with ticket sales, and still sell out, when you win enough and you can get enough big companies to invest in tax breaks.
