Marketing department email?

[Carl Spackler]

The second fastest way to waste money in marketing is to do something just because someone else is doing it.

Really now.

Coke - Pepsi. McDonalds-Burger King.............they got it all wrong.

 

[Husky25]

Absolutely. Definately works.

The question is: Does it work better than that money spent else where? Is it better to do it evenly from now until Sept or do more in August, figuring the hardcore are buying now and the impulse buyers are closer to season start.

I don't know, but it is possible to track this and know.

Most marketing agencies have this data. Whether UConn's agency is among them is a different question altogether. I don't have it and I'm fairly certain most here don't either, but no idea is a bad idea, regardless of source. And since the members of the Boneyard don't have any other power, our contribution is pretty much limited to throwing out ideas (as bad as they may be...because you know we don't get it).

 

[hthusky74]

My point was the fan engagement and public voting process

Kind of like what the AD and MD did when deciding to pick a new mascot. Ha, ha, ha .....

 

[hthusky74]

My point was the fan engagement and public voting process

Like we used to pick a new mascot. Ha, ha, ha....

 

[hthusky74]

I am not anti-all things UConn as some here and probably spend more time defending the program than whacking it, but we do need some ingenuity and creative engagement of the fan base. I don't live or die on who's fault it is or who's it isn't (in social media - everyone is incompetent/guilty and should be fired, jailed or beaten). There are a lot of great universities who are on the same level as UConn in this regard, UConn just needs to step up it's game. As I mentioned to "Drew" - we need student insiders to drive issues on campus - pissing and moaning daily on the BY doesn't drive change (absent the rare chance someone in a decision making position stumbles across or is forwarded something posted here and raising it up to those who can make the change).

Here's a good example from one of the schools who is also re-making their image/standing:

"MEMPHIS --In an unprecedented move away from the athletic department’s standard policies and procedures, Athletics Director Tom Bowen asked Memphis Tigers’ fans and supporters to select the design of the Tigers’ basketball court for the 2013-14 season. Four renderings were offered as possible choices, and the online voting far exceeded expectations.

“Tiger Nation has spoken,” Bowen said. “We thought that the voting process would be a great chance for our fans to offer their opinions as stakeholders in the Tigers’ basketball program, and they responded in massive numbers. It confirms the passion that Memphis fans have for their athletic programs at the University.”

The opportunity to vote on the floor design became an online success and drew national attention. Local television stations made the voting process a lead story on the evening news, and Tigers’ fans flocked to the site to cast their votes.

Given just 10-days to make a selection, Tigers fans logged on the Memphis website and cast 2,997 of the approximately 6,000 total votes for floor design #1, the city skyline/bridge option. Additionally, the Memphis floor will carry the new American Athletic Conference logo, as well as an enlarged leaping Tiger mark and social media marks.

View attachment 3158

http://www.gotigersgo.com/sports/m-...tml?utm_source=twitterfeed&utm_medium=twitter

Too busy for my tastes.

 

[Carl Spackler]

I suppose that means I have to lay off of the funnel before the MD game.

My intuition tells me, that like me, you outgrew the kind of cheap keg beer that would go into a funnel a long time ago, but whatever your fancy in drink, party it up to your content at the game, just print out the relevant sections of the boneyard before stumbling into the box. LOL.

 

[sdhusky]

Really now.

Coke - Pepsi. McDonalds-Burger King.............they got it all wrong.

Thank you. You nailed it. You perfectly demonstrated why nothing you say should be taken seriously.

Coke doesn't have inside sales people, so we shouldn't. Coke doesn't take order online, so we shouldn't. Coke isn't connected with ticketmaster, so we shouldn't.

Coke does get sold at McD's, so we should pursue that channel etc. etc. etc.

 

[sdhusky]

I'll save my experiences, but I get a real chuckle out of your comments, because I've been in contact with people in Storrs before, and also had the exact same feeling....kind of like being looked at like I've got three heads.

I think we know what you mean.

When we read your posts, that is

 

[sdhusky]

As someone who hates social media isn't this why you use it? It costs nothing.

you have to pay people to spend time on social media. how many company blogs/twitter accounts/FB etc with a flurry of activity and then nothing?

Done professionally (and effectively) does require time, thought, planning and execution. It isn't free. Even if you have unpaid interns doing it.

 

[Carl Spackler]

Thank you. You nailed it. You perfectly demonstrated why nothing you say should be taken seriously.

Coke doesn't have inside sales people, so we shouldn't. Coke doesn't take order online, so we shouldn't. Coke isn't connected with ticketmaster, so we shouldn't.

Coke does get sold at McD's, so we should pursue that channel etc. etc. etc.

Fantastic don't take me seriously. Shouldn't ever. I will take you seriously though.

Please explain what "retargeting" is, and why it's obvious that it's not happening on the UCONN ticket buying web window, and how it's a no brainer for boosting sales. I do not understand that.

 

[Carl Spackler]

http://collegenetwork.cbssports.com/

"CBSSports.com College Network, a CBS Interactive company, helps collegiate athletic departments protect and build their brand by deepening and expanding their fan base. We deliver best-in-class products and services that increase fan engagement and generate incremental revenue. Our suite of digital product offerings and high-profile distribution partnerships allow your fans to consume your content whenever and wherever they want to.
As a member of the CBS family, CBSSports.com College Network receives and provides its partners with significant national promotional exposure and integration across CBS media assets."

My thought (and this is clearly outside my area of expertise) is that the CBS Interactive Company has a number of developed templates for engaged schools to customize and the resultant analytics to tell decision makers which one is most efficient/effective. WM should send HFD to sit with the web designers to develop 2 or 3 new launches

My impression is that this kind of webdesign is clearly something that is outsourced, so then the real issue is how much say that goes into what's happening (from both sides of the project - UCONN and CBS Interactive)

 

[sdhusky]

Fantastic don't take me seriously. Shouldn't ever. I will take you seriously though.

Please explain what "retargeting" is, and why it's obvious that it's not happening on the UCONN ticket buying web window, and how it's a no brainer for boosting sales. I do not understand that.

You know those ads that follow you around the internet? You look at a bike on a site you've never heard of and all at once you see those ads (with that exact bike featured if they are good) on all kinds of sites - even the boneyard?

That's retargeting.

If you hit the UCONN ticket site but don't buy tickets, running those ads are almost certainly a ROI win.

 

[Carl Spackler]

Oh yeah - for sdhusky.

after explaining what 'retargeting' is, and why it's obvious that it's not happening on the UCONN ticket web portal, and why it's a no brainer for boosting sales...

I'm also very curious to know what the #1 fastest way to waste money on marketing is.

Thanks!

 

[Carl Spackler]

You know those ads that follow you around the internet? You look at a bike on a site you've never heard of and all at once you see those ads (with that exact bike featured if they are good) on all kinds of sites - even the boneyard?

That's retargeting.

If you hit the UCONN ticket site but don't buy tickets, running those ads are almost certainly a ROI win.

Oh I get it. Kind of like when I see stuff on the boneyard, regarding internet searches and stuff I've looked at before. I get it.

Wanna bet if Army is doing that?

 

[sdhusky]

I'm also very curious to know what the #1 fastest way to waste money on marketing is.

Thanks!

Getting your ideas from the boneyard.

 

[sdhusky]

Oh I get it. Kind of like when I see stuff on the boneyard, regarding internet searches and stuff I've looked at before. I get it.

Wanna bet if Army is doing that?

I'll look at their code...

 

[Carl Spackler]

Getting your ideas from the boneyard.

I agree with you here. What does it mean then, to you, that in the past, it certainly appears that this is exactly what has happened??!!! Is it coincidence? Did it not happen and is a figment of imagination? Or is it more likely that the people up there in charge of actually generating ticket sales, and raising public awareness, are buffoons?

 

[sdhusky]

I'll look at their code...

Army and UCONN's site are clearly built by the same people. They have the same footer scripts:

Sitecatlyst - Adobe's Omniture analytics package
Chat
Comsore and Google analytics
DoubleClick - an Google acquired company that can do remarketing.

 

[Carl Spackler]

Army and UCONN's site are clearly built by the same people. They have the same footer scripts:

Sitecatlyst - Adobe's Omniture analytics package
Chat
Comsore and Google analytics
DoubleClick - an Google acquired company that can do remarketing.

This is meaningless to me. You can write that stuff in Greek. All I want to know is if Army (with those ads on the trains, designed to bringing people to that website) have something (retargeting) that we don't on our website, and I'm trusting you, that we don't have it.

 

[sdhusky]

This is meaningless to me. You can write that stuff in Greek. All I want to know is if Army (with those ads on the trains, designed to bringing people to that website) have something (retargeting) that we don't on our website, and I'm trusting you, that we don't have it.

Both sites have the same capabilities and tools which are very high end and expensive. $100k/year - maybe? which is reasonable for an enterprise like the university of CT and probably doesn't come out of the athletic budget.

And based on the fact army has the exact same thing, it's probably supplied at a big discount by the agency doing both sites. Figure actual cost is $20k

 

[hthusky74]

You know those ads that follow you around the internet? You look at a bike on a site you've never heard of and all at once you see those ads (with that exact bike featured if they are good) on all kinds of sites - even the boneyard?

That's retargeting.

If you hit the UCONN ticket site but don't buy tickets, running those ads are almost certainly a ROI win.

ROI refers to return on investment. If you go to the site and don't buy tickets, your return as regards that potential customer was zero.

 

[sdhusky]

ROI refers to return on investment. If you go to the site and don't buy tickets, your return as regards that potential customer was zero.

Those retargeting clicks are only 50 cents or so, so if it takes $10 to get a season ticket sold with a seat donation, it's a no brainer win.

 

[whaler11]

you have to pay people to spend time on social media. how many company blogs/twitter accounts/FB etc with a flurry of activity and then nothing?

Done professionally (and effectively) does require time, thought, planning and execution. It isn't free. Even if you have unpaid interns doing it.

Ok. Let's just throw in the frigging towel then.

 

[sdhusky]

Ok. Let's just throw in the frigging towel then.

No.

What you do in the real world, is decide if you are doing to do it or not.

If you decide to do it, you put a plan together, execute and track.

If you decide not to do it, you spend time and effort elsewhere.

Look - how many amazon TV commercials or billboards have you seen? They decided to use tons of their marketing dollars for free shipping.

Zappos got sold for $100 million and their main marketing approach was world-class customer service.

McD's approach was consistant experience regardless of what store or where or what time.

Domino's was 30 minutes or less.

Like my personal hero Randy Edsall says, you have to execute. It's not enough to have ideas or try things.

Doing a single thing exceptionally well, might be better than doing twitter really intensively for 24 days and then forgetting about it for 79 days.

That would be as stupid as installing an offense, say the wildcat, just because its worked some else and then never master it or your main offense.

Who would be that stupid?

 

[J187Money]

My intuition tells me, that like me, you outgrew the kind of cheap keg beer that would go into a funnel a long time ago, but whatever your fancy in drink, party it up to your content at the game, just print out the relevant sections of the boneyard before stumbling into the box. LOL.

The only time I drink beer is shotgun or funnel. Other than that I generally drink Laphroaig or something similar.

 

[CTMike]

For someone who keeps saying "gee, I don't know", then going on how everyone is wrong for wanting UConn to advertise more - sdhusky, you come across as an insufferable knowitall. ROI this, real world that. Yeah I got my MBA too. Sometimes it's really just as simple as doing some very, very basic things to spread the word and drum up support. It's not damn rocket science.

 

[whaler11]

I don't pretend to know a damn thing about marketing. I just find it impossible that in 2013 twitter wouldn't be a component of a marketing department run by professionals.

 

[Carl Spackler]

Both sites have the same capabilities and tools which are very high end and expensive. $100k/year - maybe? which is reasonable for an enterprise like the university of CT and probably doesn't come out of the athletic budget.

And based on the fact army has the exact same thing, it's probably supplied at a big discount by the agency doing both sites. Figure actual cost is $20k

Ok - that's interesting stuff too, but honestly, I'm just looking for a valueable piece of information that I can verify.

The USMA is paying somehow for advertising on Metro North New Haven Line trains. Advertisements for Army football, directing people to a website that is their ticket buying portal/online ticket window. Fact.

Opinion: I think that it's a pretty good thing to do, as part of a wider marketing campaign designed to increase ticket sales for Army football. I also think that the website design for their ticket window online is nicer than ours. I'm talking aesthetics and ease of use only. (on our website, I actually tired to click on things that weren't clickable until I found where I should - truth - but I'm not a very computer savvy person). I also think that it's pretty easy to type in and remember the Army websitse as compared to our own ticket window website. I can't remember it right now.

But that's all aesthetics, and user interface stuff. I know nohing about code. I don't care to know anything about it, other people are interested in that.

All I want to know, and you seemed to suggest it, is whether or not the Army website, is generating "retargeting" (the way that you described it) for people browsing on the internet, for people that hit on their ticket window, and we are not.

If you can't say yes or no to that,that's fine, I just wanted something to work with that I could verify myself as to code ad stuff like that.

I can tell on face value and aesthetics, that we've got work to do with our online ticket window as well as marketing campaign.

 

[Carl Spackler]

I don't pretend to know a damn thing about marketing. I just find it impossible that in 2013 twitter wouldn't be a component of a marketing department run by professionals.

They are using twitter whaler. The question isn't whether or not UCONN is using it or not, it's what the people that are using it - are doing with it and why.

 

[sdhusky]

I don't pretend to know a damn thing about marketing. I just find it impossible that in 2013 twitter wouldn't be a component of a marketing department run by professionals.

My firm manages online marketing for a company that does about $700k/month and posts 5 times a day on twitter on once a day on FB.

Guess how much revenue they generate from those channels vs. google.