Marketing department email? | Page 3 | The Boneyard

Marketing department email?

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huskymedic said:
IDK = I don't know

i.e. ~ response I get from sons a lot of the time when I text them with a question...
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Thank you, I just got a hand me down cell from my wife and I don't text yet, or maybe never.
 
sdhusky said:
What is the ROI of those channels and how do they compare to other channels?

I don't know, so I'm not going to be an A##hole and pretend I do.

Maybe HDF is better than steve jobs. or maybe not.

I just can't judge.

And trying to judge based on boneyard posting is beyond stupid.
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We're all a##holes, because we would like to see UConn promoted like every single other university and pro sports team in America. Got it, lol.

You really do seem like a truly miserable person, seek therapy if the boneyard pisses you offs this much, in fact I think I saw a bill board with a number you could contact....
 
Carl Spackler said:
You really aren't helping anything here either dude. Just saying. Fans care, and we want to see the program grow.

what jmoney pointed out is basic advertising. There are multiple aspects to marketing, and depending on who you talk to or read, you get essentially 4 (maybe 5) different approaches - to help reach a goal of some sort that is defined as marketing, and you can't actually market something, if you don't have some kind of goal - product/sales, or whatever that you need your target population to commit to investing in. Marketing - it's actually very much the same as recruiting. It's sales. You can't do sales, unless you can close the deal, and youcan't close the deal, if you can't get the customer through the door, and can't get the customer through the door, if you don't know who your customers are. IMNSHO, the marketing department at an athletic department has but one goal - ticket sales - and achieving 100% capacity ticket sales for your events.

Advertising, usually is the most costly aspect of marketing approach, with least actual tangible return on what you invest and advertise and intend to close a deal on. It's highly unlikely that a commuter on a Metro North train, will actually buy a ticket to an Army (or UCONN) football game, after seeing the paid advertisement (and 'paid' is the key word).

But while costly, with little actual return, investing in a strong advertising presence for your target population of whom you would like to complete some kind of sale, is a very, very important part of successful marketing.

The key questions - that IDK, a guy like me would like to know - is how much money is allocated for the marketing department budget, and how is that money being spent. Because aside from advertising (which usually is most costly, there are things like personal contact, publicity (different from advertising) and promotion that EACH should be approached specifically and indpendantly to your target population.

There are many times, when I wonder if we even have a specific target population identified that we want to sell tickets to, let alone well thought out, methods of generating sales in that target population.

Once again - winning - fixes everything, and so does developing group sales, corporate sponsorship type sales (Lew Perkins) because you can be incompetent at marketing to a large population of people with ticket sales, and still sell out, when you win enough and you can get enough big companies to invest in tax breaks.
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Beg to differ, I saw the ad and thought same thing as the original poster. My buddy (who played football at Penn, from Seattle orignally) immediately looked up the website on his IPAD and said, "Jeez they're playing Stanford. I have to take my kids to that." Proves two things, marketing works and big brand names matter.
 
ConnHuskBask said:
We're all a##holes, because we would like to see UConn promoted like every single other university and pro sports team in America. Got it, lol.

You really do seem like a truly miserable person, seek therapy if the boneyard pisses you offs this much, in fact I think I saw a bill board with a number you could contact....
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I would love to see UCONN everywhere. I would love to see UCONN only get 5 star recruits. I would love to see UCONN in the SEC.

Now, back to reality.

There is a limited amount of marketing $'s available. How do you spend them?

Are season tickets easier to sell in May/June or August? I don't know. Maybe more now is a waste.

Are we better off doing billboards now or more billboards in August? I don't know. Maybe billboards don't work at all.

Should we be focusing more on the people who have had tickets before or new people? I don't know.

Are billboards, TV ads, hats, a good way to drive more sales or are more telemarketing people a better way? I don't know

Is twitter effective for direct response? Is FB? Is email? I don't know.

I don't have the data. I don't have the experience. I don't have the history.

But I do know that it's easy to talk out of your and pretend you know. That's why the boneyard exists, after all.
 
sdhusky said:
But I do know that it's easy to talk out of your and pretend you know. That's why the boneyard exists, after all.
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Well, you got that part right at least.

It's not rocket science though and if it was such a foreign concept, then I'd side with you, but when even friggin Army football is out there promoting the brand and advertising season tickets, you just have to know something is wrong.

Like, look at it this way.

UConn has no marketing whatsoever.
UConn football and basketball (to a lesser extent) lack juice right now.

If every single other entity in sports is out there with billl board, tv ads, Twitter, YouTube,etc etc when do you finally say, hey were really f'ng up.
 
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Whale22 said:
Beg to differ, I saw the ad and thought same thing as the original poster. My buddy (who played football at Penn, from Seattle orignally) immediately looked up the website on his IPAD and said, "Jeez they're playing Stanford. I have to take my kids to that." Proves two things, marketing works and big brand names matter.
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Did he actually buy the tickets on the IPAD? If so - the advertisement far exceeded what could be expected IMNSHO. If he didn't buy the ticket, the advertisement did exactly what it was designed to and got the guy directly to the ticket window. We have an issue with our ticket website, because it's not easily keyed in. . It got the guy to the ticket window.

www.ArmyGameDay.com

very easy.

http://www.uconnhuskies.com/tickets/ticket-center.html

Not so easy, and look at the website - compare them.


FWIW: I've said this already, it's only very recently that I've even seen a direct link to a ticket buying window for UCONN football online. Now that we've got it, it's time to make it work better.

http://www.uconnhuskies.com/gameday/

THis website link is something attractive that might actually help close the deal on selling tickets, other than the robotic ugly website that we've got, and maybe we could steal the idea and buy the domain www.uconngameday.com.

Advertising (paying) for ads, with as easy a possible link to the ticket buying window is smart business. Nobody every accused the USMA of having people of low intelligence though. Bad football, yes. BUt they tend to have people that can organize and plan to achieve an objective and do it well.
 
As someone who hates social media isn't this why you use it? It costs nothing.
 
I am not anti-all things UConn as some here and probably spend more time defending the program than whacking it, but we do need some ingenuity and creative engagement of the fan base. I don't live or die on who's fault it is or who's it isn't (in social media - everyone is incompetent/guilty and should be fired, jailed or beaten). There are a lot of great universities who are on the same level as UConn in this regard, UConn just needs to step up it's game. As I mentioned to "Drew" - we need student insiders to drive issues on campus - pissing and moaning daily on the BY doesn't drive change (absent the rare chance someone in a decision making position stumbles across or is forwarded something posted here and raising it up to those who can make the change).

Here's a good example from one of the schools who is also re-making their image/standing:

"MEMPHIS --In an unprecedented move away from the athletic department’s standard policies and procedures, Athletics Director Tom Bowen asked Memphis Tigers’ fans and supporters to select the design of the Tigers’ basketball court for the 2013-14 season. Four renderings were offered as possible choices, and the online voting far exceeded expectations.

“Tiger Nation has spoken,” Bowen said. “We thought that the voting process would be a great chance for our fans to offer their opinions as stakeholders in the Tigers’ basketball program, and they responded in massive numbers. It confirms the passion that Memphis fans have for their athletic programs at the University.”

The opportunity to vote on the floor design became an online success and drew national attention. Local television stations made the voting process a lead story on the evening news, and Tigers’ fans flocked to the site to cast their votes.

Given just 10-days to make a selection, Tigers fans logged on the Memphis website and cast 2,997 of the approximately 6,000 total votes for floor design #1, the city skyline/bridge option. Additionally, the Memphis floor will carry the new American Athletic Conference logo, as well as an enlarged leaping Tiger mark and social media marks.

mem.jpg


http://www.gotigersgo.com/sports/m-...tml?utm_source=twitterfeed&utm_medium=twitter
 
Carl Spackler said:
Did he actually buy the tickets on the IPAD? If so - the advertisement far exceeded what could be expected IMNSHO. If he didn't buy the ticket, the advertisement did exactly what it was designed to and got the guy directly to the ticket window. We have an issue with our ticket website, because it's not easily keyed in. . It got the guy to the ticket window.

www.ArmyGameDay.com

very easy.

http://www.uconnhuskies.com/tickets/ticket-center.html

Not so easy, and look at the website - compare them.


FWIW: I've said this already, it's only very recently that I've even seen a direct link to a ticket buying window for UCONN football online. Now that we've got it, it's time to make it work better.

http://www.uconnhuskies.com/gameday/

THis website link is something attractive that might actually help close the deal on selling tickets, other than the robotic ugly website that we've got, and maybe we could steal the idea and buy the domain www.uconngameday.com.

Advertising (paying) for ads, with as easy a possible link to the ticket buying window is smart business. Nobody every accused the USMA of having people of low intelligence though. Bad football, yes. BUt they tend to have people that can organize and plan to achieve an objective and do it well.
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... and both websites are through CBS Interactive - different feel though.
 
J187Money said:
Right. We don't see the data. But it feels wrong. It feels like they aren't doing enough.
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They aren't doing enough. All I can look for is progress. Right now, based on this single thing, I want to see the ticket buying window online for UConn football changed and made easier to access.

www.uconngameday.com. It's an open domain. If some marketing genius in Storrs is reading this right now.
 
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huskymedic said:
My point was the fan engagement and public voting process
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Right. But I find it funny that their fans ended up with something pretty similar to ours, and ours was panned as foolish by HFD and others because fans will hate it.
 
huskymedic said:
... and both websites are through CBS Interactive - different feel though.
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I have no idea what CBS interactive is, and what the significance of the websites both going through it is. Can you explain?
 
J187Money said:
Right. We don't see the data. But it feels wrong. It feels like they aren't doing enough.
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Ok. Good.

Would you go to a DR. who says "I feel lke there is something wrong. Let's do surgery" or would you prefer one who runs tests and actually knows?

Or a nuke engineer who says "I feel this is enogh plutonium" or one who does the math?

This is like people reading the boneyard and thinking they can game plan Cincy based on the Cincy/RU game thread. There is a reason coaches watch the film and pretty much ignore game threads.
 
Carl Spackler said:
They aren't doing enough. All I can look for is progress. Right now, based on this single thing, I want to see the ticket buying window online for UConn football changed and made easier to access.

www.uconngameday.com. It's an open domain. If some marketing genius in Storrs is reading this right now.
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There is aboutt 5400 creative UCONN names available.

CarlSpacklerIsGenius.com is also available. Buy it.
 
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Carl Spackler said:
I have no idea what CBS interactive is, and what the significance of the websites both going through it is. Can you explain?
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http://collegenetwork.cbssports.com/

"CBSSports.com College Network, a CBS Interactive company, helps collegiate athletic departments protect and build their brand by deepening and expanding their fan base. We deliver best-in-class products and services that increase fan engagement and generate incremental revenue. Our suite of digital product offerings and high-profile distribution partnerships allow your fans to consume your content whenever and wherever they want to.
As a member of the CBS family, CBSSports.com College Network receives and provides its partners with significant national promotional exposure and integration across CBS media assets."

My thought (and this is clearly outside my area of expertise) is that the CBS Interactive Company has a number of developed templates for engaged schools to customize and the resultant analytics to tell decision makers which one is most efficient/effective. WM should send HFD to sit with the web designers to develop 2 or 3 new launches :p
 
sdhusky said:
What is the ROI of those channels and how do they compare to other channels?

I don't know, so I'm not going to be an A##hole and pretend I do.

Maybe HDF is better than steve jobs. or maybe not.

I just can't judge.

And trying to judge based on boneyard posting is beyond stupid.
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Advertising on sports TV and Radio channels (SNY, NESN, YES Network, NBC, CBS and Fox sports channels, reaches at least a general population of your target audience...Sports fans. Advertising during sporting events reasonably ensures that the audience is watching live and won't fast forward through commercials (not saying it can't be done), as it is difficult to record a game and avoid updates. Blanket advertising is indeed an inexact science, but "Hour long" tv shows are only 48 minutes of actual air time. "1/2 hour shows" are only 22 minutes. Gov. Roland works only 4 minutes out of every ten. There has to be a reason why stations reduce production like that and companies pay so much for ad time. It has to work to some degree, regardless of budget, doesn't it?
 
J187Money said:
Right. But I find it funny that their fans ended up with something pretty similar to ours, and ours was panned as foolish by HFD and others because fans will hate it.
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Can't please everybody. Just got to have a plan and stick to it. and hopefully a plan that works.

I actually like the way this existing link looks:

http://www.uconnhuskies.com/gameday/


(other than that the background looks like Yankee Stadium and not Rentschler, and that it's the 2012 season and the logo's aren't right) :-(

But other than that - I like the presentation of that link, and really, anything with some pizzazz is going to be a little better at enticing somebody to buy a ticket - or at least enter an email address to browse further........ than the appearance of our ticket buying webpage.

anyhoo - our athletic department has been able to ride the coattails of a great deal of winning for a long time. Never is it more clear, when you're not winning, or in the case of the men's b-ball program, you didn't get to play at all.
 
sdhusky said:
Ok. Good.

Would you go to a DR. who says "I feel lke there is something wrong. Let's do surgery" or would you prefer one who runs tests and actually knows?

Or a nuke engineer who says "I feel this is enogh plutonium" or one who does the math?

This is like people reading the boneyard and thinking they can game plan Cincy based on the Cincy/RU game thread. There is a reason coaches watch the film and pretty much ignore game threads.
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My point: I work with direct marketing. I know all about running tests, ROI, etc. Of course that's how you do it. But it seems to me based on a LOT of things I've seen from the school that this isn't happening. If it is, and they have decided there is no positive ROI advertising that can be done to support the team. Meaning that we have a *&%* product and we are doomed, or they aren't doing it right. Said another way - I know how to do the math, and it doesn't appear to me that anyone up there is doing it.

I had another conversation over their web properties with a couple of the Foundation folks, and I asked them if they studied clicks / dropoffs / user actions / heat maps on the donation pages. Then I asked why SCSU takes recurring donations on their site and UCONN doesn't. SIMPLE stuff. They looked at me like I was Einstein (which I'm not) or Al Gore (like I invented the internet - which I didn't). I'm a middle aged finance guy that started working in a tech B2C company 20 months ago and it is glaringly obvious to me that they don't know what they are doing up there on many levels.

So if I say it "feels" wrong...I'm not completely making *^%@ up.
 
J187Money said:
My point: I work with direct marketing. I know all about running tests, ROI, etc. Of course that's how you do it. But it seems to me based on a LOT of things I've seen from the school that this isn't happening. If it is, and they have decided there is no positive ROI advertising that can be done to support the team. Meaning that we have a &% product and we are doomed, or they aren't doing it right. Said another way - I know how to do the math, and it doesn't appear to me that anyone up there is doing it.

I had another conversation over their web properties with a couple of the Foundation folks, and I asked them if they studied clicks / dropoffs / user actions / heat maps on the donation pages. Then I asked why SCSU takes recurring donations on their site and UCONN doesn't. SIMPLE stuff. They looked at me like I was Einstein (which I'm not) or Al Gore (like I invented the internet - which I didn't). I'm a middle aged finance guy that started working in a tech B2C company 20 months ago and it is glaringly obvious to me that they don't know what they are doing up there on many levels.

So if I say it "feels" wrong...I'm not completely making ^%@ up.
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I'll save my experiences, but I get a real chuckle out of your comments, because I've been in contact with people in Storrs before, and also had the exact same feeling....kind of like being looked at like I've got three heads.

WHen you've got an athletic department that is managed by the university governing structure, that can allow an Athletic Director to be in position for 8 years that is wholly unqualified to be managing a BCS level football 1A athletic department, it goes to follow, that there is good chance that there are great deal of people in positions in such department that are wholly unqualified for their jobs, and probably got their jobs more by who they know, rather than what they know.

It's only been 15 months that we've had an Athletic Director that has the basic prerequisites to run a BCS level 1A department. And it's only been slightly longer that we've had a president in place that's willing to create significant change based on high expectations.

I've seen improvement in the way things are done, in that time. But it's got to continue and get faster, and better.
 
J187Money said:
My point: I work with direct marketing. I know all about running tests, ROI, etc. Of course that's how you do it. But it seems to me based on a LOT of things I've seen from the school that this isn't happening. If it is, and they have decided there is no positive ROI advertising that can be done to support the team. Meaning that we have a &% product and we are doomed, or they aren't doing it right. Said another way - I know how to do the math, and it doesn't appear to me that anyone up there is doing it.

I had another conversation over their web properties with a couple of the Foundation folks, and I asked them if they studied clicks / dropoffs / user actions / heat maps on the donation pages. Then I asked why SCSU takes recurring donations on their site and UCONN doesn't. SIMPLE stuff. They looked at me like I was Einstein (which I'm not) or Al Gore (like I invented the internet - which I didn't). I'm a middle aged finance guy that started working in a tech B2C company 20 months ago and it is glaringly obvious to me that they don't know what they are doing up there on many levels.

So if I say it "feels" wrong...I'm not completely making ^%@ up.
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FWIW: The way the online systems work with donations and such has also improved dramatically in the last year or two. It's still got a long way to go though. The only real fear I have about all this stuff, is the "we've got it now, it's good enough" syndrome. Just because we have the ability to do things now (regardless of whether or not it should have been done long ago or not), does not make things ok. It's got to continue to be pushed to get better.

For that - we need to find ways to hold people accountable.
 
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Carl Spackler said:
FWIW: The way the online systems work with donations and such has also improved dramatically in the last year or two. It's still got a long way to go though. The only real fear I have about all this stuff, is the "we've got it now, it's good enough" syndrome. Just because we have the ability to do things now (regardless of whether or not it should have been done long ago or not), does not make things ok. It's got to continue to be pushed to get better.

For that - we need to find ways to hold people accountable.
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Exactly. I'd take that job and ask for a cut of increased donations. I'd make a mint. Public sector incentives for employees (longevity, security, benefits) don't lend themselves to success in the same way the private sector handles these things. And for a LARGE portion of the education process, this is appropriate. But not when it comes to marketing / fundraising / etc. They need to be run like businesses and the people who run them need to be held accountable like private sector employees are.
 
J187Money said:
Exactly. I'd take that job and ask for a cut of increased donations. I'd make a mint. Public sector incentives for employees (longevity, security, benefits) don't lend themselves to success in the same way the private sector handles these things. And for a LARGE portion of the education process, this is appropriate. But not when it comes to marketing / fundraising / etc. They need to be run like businesses and the people who run them need to be held accountable like private sector employees are.
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Amen brother

These are the kinds of things that well..... say - a person like Susan Herbst - needs to hear while sitting in a VIP box at a football game........ :-)
 
Husky25 said:
There has to be a reason why stations reduce production like that and companies pay so much for ad time. It has to work to some degree, regardless of budget, doesn't it?
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Absolutely. Definately works.

The question is: Does it work better than that money spent else where? Is it better to do it evenly from now until Sept or do more in August, figuring the hardcore are buying now and the impulse buyers are closer to season start.

I don't know, but it is possible to track this and know.
 
J187Money said:
Right. But I find it funny that their fans ended up with something pretty similar to ours, and ours was panned as foolish by HFD and others because fans will hate it.
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The second fastest way to waste money in marketing is to do something just because someone else is doing it.
 
Carl Spackler said:
Amen brother

These are the kinds of things that well..... say - a person like Susan Herbst - needs to hear while sitting in a VIP box at a football game........ :)
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I suppose that means I have to lay off of the funnel before the MD game. :(
 
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