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SUBSIDIES. Something the NBA (and the American psyche) cannot abide.
See for example the following link.
Barker: For WNBA players, the real money is overseas
Why are overseas teams able to pay women’s basketball players so much more than they are paid here? There are a variety of reasons, according to Allison Galer, who represents eight WNBA players and a handful of non-WNBA players overseas.
Some teams, like most of the teams in Russia, are funded by the municipal governments to serve as a source of local pride. Others, like those in Turkey, are attached to very lucrative men’s soccer clubs.
People want the NBA to subsidize WNBA salaries to the point of being competitive with the men? Should MLB subsidize woemn's pro softball? Should the PGA subsidize the LPGA? The "subsides" in the rest of the world come from the government. It's called socialism, a dirty word in the US.