Good one but that doesn’t change the fact that the ncaa undervalues Womens sports and it feeds into the false narrative that nobody cares about Womens sports
The NCAA has undervalued its annual women’s basketball tournament by tens of millions of dollars, according to a report by a law firm hired by the NCAA.
www.wsj.com
Yeah, respectfully disagree. There is a whole lot of speculation in that report. It’s been discussed ad nauseam, but, the fair market value for women’s basketball has been established by the market. It is the price that ESPN pays CBS for the rights. The fact that someone “imagines“ that the woman’s tournament can make more really doesn’t change that. For what it’s worth, I’ve read the underlined report and it is “speculative“ at best.
That said, on a go forward basis, I’d suggest the same “profit“ sharing rules be applied to both the men’s and women’s tournament. Further, I would suggest that the rates be sold separately, and not as a bundle with the men’s basketball rights. In that way the value of the rights can be agreed-upon, as key in the expenses of the tournaments and whether or not there is a net profit.