CL82
NCAA Men’s Basketball National Champions - Again!
- Joined
- Aug 24, 2011
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- 59,432
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There is no woman’s contract for the NCAA tournament, at least from the NCAA‘s perspective. CBS buys the rights to everything and then sells the rights to the women’s tournament to ESPN.Women's contact for NCAA tourney is underpriced. That's one of the major things we will see in the women's game going forward.
I think the women's tournament was always a "because we have to" for NCAA. ESPN, on the other hand, really wants that tournament.
There isn’t a doubt in my mind that a new deal which sold it as a standalone right would earn more than the $34 million it currently earns. For my perspective, the logical way for the NCAA to distribute postseason basketball participation revenue sharing is just to establish percentages per game and then apply them to each tournament without regard to gender. That’s fair, right?
Of course those of us who paid attention in third grade math, realize that does not mean that women’s participants will earn the same amount of money as men’s participants. Identical percentages applied to different numbers will produce different results. A smaller pool will produce a smaller revenue sharing result, notwithstanding that the same revenue sharing rules are applied to each tournament. That’s not gender inequity, that’s math.