Again, with the exception of M/W Basketball, until the late-1990s, UConn was UMass/URI. A Northeast state flagship basketball school with I-AA football. It wasn't until the 1980s that UConn was the strongest football program in its own state - it was Yale.
UConn tried to join the FB club way too late. And they only joined because of the opportunity presented by the Patriots proposal and the Big East offer. UConn didn't even really try - it just fell into their lap. Schools like UNLV, Hawaii, and East Carolina have been playing at the major level for twice as long as UConn.
Its a tough pill to swallow, but that's what's happening. Its not like the school can wave their finger and let 60+ years be forgotten. No one in the current administration has the ability to fix the conference situation with money or marketing; they can only do their best with what they've got to work with.