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How much value are conferences creating by expanding? It's unclear. One thing we do know, in a 18 to 20 team Big 10, how many times will USC play Ohio State or Michigan in football? Does the market want a Washington vs Purdue game? And, before people say they will play more conference games, that would be a problem for schools like Ohio St., Michigan, and Penn State. Why? They have to have 7 home football games per year for budgetary reasons. If you played a 10 conference game schedule out of 12, you have 5 conference home games and 2 out of conference games. I guess they could play 2 G5 and or FCS home games per year to get to 7, but is that what the media companies want and how does that add value to the media contract?