According to this story, it was Rutgers who reached out to the Big Ten. Delaney told Rutgers there was less than a 10% chance that Rutgers would be added. Did Rutgers give up? No, they kept reaching out to Delaney and talking about how they could bring the NY market. Is UConn doing anything remotely like this?
"Prior to becoming Rutgers’ athletic director in 2009, Tim Pernetti reached out to Big Ten Commissioner Jim Delany to ask a very bold question:
If the Big Ten expanded, would Rutgers, then a member of the Big East, get a real look?
Pernetti, a former media executive before going to work for his alma mater, knew that Rutgers held one significant advantage over every other expansion candidate — access to the New York TV market.
Delany’s response was firm and to the point. He told Pernetti that Rutgers had a single-digit percent chance of being invited to the Big Ten.
“Well, that’s good enough for me,” Pernetti replied.
Over time, Pernetti’s calls to Delany became more frequent. He’d call Delany early in the morning when the commissioner was usually on the treadmill, and talked about how Rutgers’ TV market would boost the Big Ten Network’s audience."
<sapn>Prior to</span> <sapn>becoming</span> <sapn>Rutgers’ athletic director in 2009, Tim Pernetti reached out to Big Ten Commissioner Jim Delany to ask a very bold question:</span>
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