I'm sure. But it's a drop in the bucket. What I think
@upstater misses a little is that the mix of applicants changes with sports. BC got way more applications from mid Atlantic states once they joined the ACC. The other factor is that sports does drive giving and the endowment for a lot of these big public schools.
Is it a clear, cost effective benefit? No. My daughter is at Northeastern which got the 9th most applications of any school this year. 98 thousand. That includes schools that are many times bigger and which are good schools, like Michigan. BU, NYU, also have huge numbers of applicants. The UC schools dominate overall because they are good, and cheap.
Once the rev share and paying players really kicks in, if it does, a whole lot of schools are going to question whether this is worth it. It isn't. I see a potential shift to maybe 40 schools playing football at that level, and then a new, improved 1-AA that still has some very good teams, where maybe a ND State can move up. Reduced scholarship counts, something between current FCS and FBS.