Here are the 2023 numbers.
50 Most Applied to Colleges in 2023 I did say the UC system dominated.
I don't doubt that
@bendm is right about the common app. Also, the Covid era changed the whole application process, from 5-6 schools to 12-15 schools. NEU is getting a boost from Co-op and perception that college needs to lead to employment.
The point is about sports. Do schools need sports to drive applications? In the absence of something else, maybe. But if you have that something else, whether great academics, a great campus, location like Boston, affordability, a fun granola vibe in a cool small city (UVM), you don't need football.