Averaging 4 units a season is an entirely unrealistic proposition in men's basketball. That means you are in the Elite Eight each year. You get upset in the first round just once and it's impossible to make it up without a final four trip and a championship in the next two seasons (just to get back to that 4 unit a season average). For context, Kansas who hasn't missed a tournament since 1989, has only 14 Elite Eight appearances in that 33 season span.
Beyond that... it's not the NCAA "devaluing" the men's tournament. The NCAA realizes 85% of its income each year from the TV rights to the men's tournament. Sure they could give the schools more based on its performance, but it's coming from somewhere other than the NCAA as only 5% of the tournament revenue is being kept by the organization for administrative expenses. The performance units are the bonuses given to the high achieving schools, but the NCAA gives an additional 485.9M to the Division 1 conferences, schools and athletes without regard to the performance of the schools in the tournament, approximately 2.9 times what is given based on performance.
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