Ok. But the outside of the box idea is predicated on finding a media partner who says man the UConn and Big East basketball brand is so valuable that we need to pay UConn 8-10 times more than the current market rate for their football content ($500k/annually) ostensibly as an infomercial for Big East and UConn basketball… using the lure of UConn fans subscribing to watch the football games (on a platform you note the fans will likely subscribe to anyways for the basketball product).
Where is the marketing value for the media partner? You’re advertising the product to customers you likely already have with the hope of turning a few Duke or Rice into subscribers/fans of Big East basketball.
It’s a scenario where it’s a win for UConn, neutral for the Big East… but objectively it’s hard to find 4-5 million work of value for Big East/UConn advertising through UConn football games for the media partner. They get content that was already available to them (and still is for future years) at a massive mark-up over the expected market price. It makes it hard to find the win for the media partner whose contribution is a substantial overpay for content in exchange for marketing.
The ACC pays a good % of its total Media deal for Notre Dame‘s none football content .
They’re pretty much worth a fraction of that on the open market just to keep their football associated with their conference . Plus they get a FB playoff distribution.and still remain independent. That’s how you leverage your success.. We’re not ND but we’re the Big Fish in a smaller pond.
UConn basketball as a % is as valuable to the Big East as ND loose association is to the ACC maybe even more . You should be compensated for that value.
My crazy idea as a way to keep us happy without having unequal shares. It’s that simple .
If you are happy with 1/11th of $80,000, 000 . fine .but your killing the program .
Unless there is an unequal share than I would shop UConn to the open markets as a BB only .Facing reality its What we are. . i suspect some major conferences would be interested in that arrangement
Basketball only in the B1G will get us close to $20,000,000 annually
My plan put us close to that number .
The added benefit of my plan is I get to watch UConn football as a bonus.. Football is an advertising dream so what you with that time is only limited by you .
If we signed a longer than 1 Year agreement with CBSN we deserve to be punished .