This.
I also believe that FSU wants to market to a greater audience. While the games with SEC schools would work, a conference that stretches from heavy population centers of NY/NJ to DC through the Midwest (where many say young people are looking to get out) to the heavy population centers of the West Coast has to be appealing. Throw in the heavy brands of OSU, PSU, Michigan, USC, Oregon and Washington, you have people watching in those areas.
These are also academic heavyweights with huge enrollments. All but three current (Iowa, Nebraska and Northwestern) and one future (Oregon) are below 40,000 students. FSU currently has about 47,000. Most are highly rated with Michigan, Northwestern, UCLA and Washington being considered elite research universities, something FSU aspires to be.
Who knows what will happen, but I’m getting my Junior Mints ready (I don’t like popcorn) and will watch a real life reality show as it unfolds.