I just don’t think it’ll turn into pay to play as your describing.
It’ll be the same amount of money that flowing into the programs now, it’ll just be that, instead of building lazy rivers and waterfalls in locker rooms, that money will go to paying a player to appear in a car commercial.
Let’s also not forgot that this is happening in the context of the real world. These boosters are not all T Boone Pickens. They have businesses to run and thus they have business partners and they have families and, in some cases, shareholders to answer to.
It’s not like they can just increase the amount they’re spending on these programs exponentially just because it’ll be legal.