Ralph Russo AP College Football Writer:
Analysis: Lacking foresight, NCAA playing defense again
>>It is important to point out the NCAA is the schools. The rules are made and passed by school administrators and university presidents. Emmert does not have power to enact policy and there is not a cabal of bureaucrats in Indianapolis pulling the strings. The one time Emmert did try to get out in front of something was in 2011, when he pushed for a $2,000 a year cost-of-attendance stipend for athletes. Membership rebelled. Wilken later ruled the NCAA could not prohibit cost-of-attendance stipends, and now most schools are paying more than they would have under Emmert’s plan.<<
>>But forward-thinking leadership across the board in college sports is lacking, and it worries many athletic directors who don’t see allowing athletes access to a free market as an unmanageable problem. The prospect of a wide receiver, point guard or midfielder becoming a social media influencer, starting a side business giving lessons in their sports or making $25 a pop for leaving fans personalized voice messages through companies such as Cameo is not keeping administrators up at night.
There will be challenges. Especially, as it relates to recruiting in the most high-profile sports. But athletic programs are already facing those challenges and it’s possible a regulated free market could eat into a black market of payments to players that is near impossible for NCAA enforcement to disrupt.<<