I love when New Yorkers get all pissy when someone tells them they're not the best.
"It’s gone beyond viral — it’s gone visceral. Not only did the campaign spark a national food fight, but it moved the needle in real, measurable ways," Anthony said. "We launched this campaign knowing it would generate a lot of opinions — but the reaction has been next-level. From New York City Mayor Eric Adams weighing in to media stunts, to unexpected support from pizza lovers across the country, it’s been incredible to watch the conversation unfold. If anything, it proves just how personal—and passionate—people are about pizza."