nelsonmuntz
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The only state in the Northeast that dwarfs the south is New York (assuming Florida is a non-starter for B10 expansion). Adding NY to New England's population nets you about 34m. Georgia, Virginia, and NC's total population is about 28m. If Delany looks northwards for expansion, it wouldn't be because of the larger markets, simply a difference in strategy and/or inability to crack the ACC code further south than Maryland.
There are 8 major conference programs in Georgia, Virginia and North Carolina. There are BC, UConn and Syracuse in New York/New England. Furthermore, Connecticut and New York both have PCI's that dwarf any state in the south. Does BMW want to advertise in Connecticut or North Carolina?