They want to build the brand, but hockey is not a universal B1G activity. Only six members (I believe) have teams, and they would be the usual suspects - Wis., MI., MN, MSU, OSU and PSU. (Hockey in Nebraska? That's probably not a thing.) There are also a lot of regional college teams who play great hockey as well. Anyway, to the best of my knowledge, no conference ever expanded for want of an additional hockey team...no matter the quality. It's a plum, after the fact. (Put the biscuit in the basket, baby!)