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@CoastAtlantic, I don't think the B1G thinks the way you think they think. They are building the BTN out and are thinking markets and year-round programming. Football is great but they may have accepted that football supremacy has permanently moved south, for weather and demographic reasons. UConn dominates a top-21 market, and provides proximity and penetration into the #1 and #7 markets. New England + New York has 35 million people and only one public flagship that plays high level athletics, and only two privates. It is the big unclaimed market of college sports. Virginia has more people than Connecticut, but far fewer than New England, much less New England plus New York, and Virginia is split in its loyalties; the ACC and SEC will always claim Virginia fans. The northeast has no SEC and Syracuse and BC carry minimal draw for the ACC.