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The sky isn't falling people.
It's unrealistic to expect that a broadcasting revenue stream for the Big East come 2013 is going to leapfrog any of the other existing power conference revenue streams around broadcasting. You never know what a bidding war can result in, and bidding war for the Big East is what ESPN did not want.
It's also unrealistic to expect that the Big East won't significantly upgrade our current revenue streams through the conference via broadcasting, and maintain our presence on the top side of the revenue gap in college athletics.
There are a couple of things that are key, questions to address.
#1. How valueable is live television broadcasting?
#2. How many hours of live sports television can be broadcast per day/per week/...etc.
#3. How many of those live sports broadcasts can be put in primetime locally for either a home or visiting team?
#4. How many broadcasts can go out nationally coast to coast in primetime?
#5. How accessible will those broadcasts be to local TV's?
last question brings you to the ability of the networks to deliver the product. Are they proactive in the digital / handheld device market - which is going to be part of all of this in the future? Are channels for viewing available on basic programming packages, or will people need to upgrade their TV package to access the programming?
It all starts with #1. The value of live sports programming, which is going to target that demographic that is highly desireable for advertisers, is unprecedented.
Does anyone really think that ESPN is not interested in retaining the Big East? They didn't want a bidding war for the Big East, b/c it was, and is, terribly undervalued, and a bidding war is going to drive it up to market value, and possibly beyond. They'd rather destroy it outright, which UConn & Cuse to the ACC would have done, or attempt to weaken the Big East and create internal tension to the point of it's membership self-dissolving, and going their own ways, which nearly happened, several times over the past 30 years.
ESPN was willing to pay what it was going to pay, with the Syracuse and Pitt markets and WVU markets in 2011. Big East walked out and waited for the open market. The ACC and ESPN reacted. Basketball took a hit, with Syracuse leaving, but in return, we've added Boise State football, Houston and SMU markets, etc. etc.... which are salivating at earning the right to compete with the other Texas schools in the big leagues. San Diego St football, which has a football tradition that is nothing to poo poo, when you look at the innovation, coaching, players, that have come out of there.
The big east is still tied to Notre Dame, and the Big EAst still owns ownership of the most valueable advertising real estate in the country - the northeast corridor.
But the sky is falling. So they say.
UConn needs to do four things:
#1. Continue build our own product to the best level it can be. Grow our endowment to the levels it should be. Contribute to the uconn foundation if you're an alumni. They're upgrading all the facilities and the school needs to continually be state of the art academically and athletically.
Check.
#2. recruit like hell, keep admissions standards high, win games and get nationally ranked, and stay nationally ranked, academically and athletically.
Check.
#3. Maintain affiliation athletically with whatever athletic association owns our marketing demographic in the northeast US including New York and Boston, and remain tied to Notre Dame athletics however convoluted it may be, as long as they remain indepedant in football.
Check.
Oh yea - and win games. Win big games, and get nationally ranked in football.
Who knows what the future of the big east may bring, but in the future, if the Jesuit backbone of colleges on the east coast isn't going to be able to sustain itself as a power athletic association.....I"d rather be attracting the likes of the Big 10 state university alliance of schools than the ACC or SEC.
We build our school up the right way, academically and athletically - and that's exactly where will be, if the Jesuit tradition of athletics can't hold up in the future.
Either way, UConn is going to be just fine, and we don't need to sign over our broadcasting souls to any single broadcasting company to do it.
It's unrealistic to expect that a broadcasting revenue stream for the Big East come 2013 is going to leapfrog any of the other existing power conference revenue streams around broadcasting. You never know what a bidding war can result in, and bidding war for the Big East is what ESPN did not want.
It's also unrealistic to expect that the Big East won't significantly upgrade our current revenue streams through the conference via broadcasting, and maintain our presence on the top side of the revenue gap in college athletics.
There are a couple of things that are key, questions to address.
#1. How valueable is live television broadcasting?
#2. How many hours of live sports television can be broadcast per day/per week/...etc.
#3. How many of those live sports broadcasts can be put in primetime locally for either a home or visiting team?
#4. How many broadcasts can go out nationally coast to coast in primetime?
#5. How accessible will those broadcasts be to local TV's?
last question brings you to the ability of the networks to deliver the product. Are they proactive in the digital / handheld device market - which is going to be part of all of this in the future? Are channels for viewing available on basic programming packages, or will people need to upgrade their TV package to access the programming?
It all starts with #1. The value of live sports programming, which is going to target that demographic that is highly desireable for advertisers, is unprecedented.
Does anyone really think that ESPN is not interested in retaining the Big East? They didn't want a bidding war for the Big East, b/c it was, and is, terribly undervalued, and a bidding war is going to drive it up to market value, and possibly beyond. They'd rather destroy it outright, which UConn & Cuse to the ACC would have done, or attempt to weaken the Big East and create internal tension to the point of it's membership self-dissolving, and going their own ways, which nearly happened, several times over the past 30 years.
ESPN was willing to pay what it was going to pay, with the Syracuse and Pitt markets and WVU markets in 2011. Big East walked out and waited for the open market. The ACC and ESPN reacted. Basketball took a hit, with Syracuse leaving, but in return, we've added Boise State football, Houston and SMU markets, etc. etc.... which are salivating at earning the right to compete with the other Texas schools in the big leagues. San Diego St football, which has a football tradition that is nothing to poo poo, when you look at the innovation, coaching, players, that have come out of there.
The big east is still tied to Notre Dame, and the Big EAst still owns ownership of the most valueable advertising real estate in the country - the northeast corridor.
But the sky is falling. So they say.
UConn needs to do four things:
#1. Continue build our own product to the best level it can be. Grow our endowment to the levels it should be. Contribute to the uconn foundation if you're an alumni. They're upgrading all the facilities and the school needs to continually be state of the art academically and athletically.
Check.
#2. recruit like hell, keep admissions standards high, win games and get nationally ranked, and stay nationally ranked, academically and athletically.
Check.
#3. Maintain affiliation athletically with whatever athletic association owns our marketing demographic in the northeast US including New York and Boston, and remain tied to Notre Dame athletics however convoluted it may be, as long as they remain indepedant in football.
Check.
Oh yea - and win games. Win big games, and get nationally ranked in football.
Who knows what the future of the big east may bring, but in the future, if the Jesuit backbone of colleges on the east coast isn't going to be able to sustain itself as a power athletic association.....I"d rather be attracting the likes of the Big 10 state university alliance of schools than the ACC or SEC.
We build our school up the right way, academically and athletically - and that's exactly where will be, if the Jesuit tradition of athletics can't hold up in the future.
Either way, UConn is going to be just fine, and we don't need to sign over our broadcasting souls to any single broadcasting company to do it.