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Going to disagree somewhat. Playing in the WAC,CUSA, AAC etc just doesn't move the needle in a major metro like DFW no matter how much money your alumni base has. They at least have a legitimate shot at getting recruits that are now ending up at TCU,Baylor,Ok St,TTU.
There are signs of fan excitement...
...DALLAS (SMU) – In just seven days, SMU has raised $100 million to support the Mustangs' transition to the Atlantic Coast Conference, University officials announced today.
...The move to the new conference is also creating additional impact. Mustang fans have responded enthusiastically to the planned move, with men's basketball season ticket sales jumping 30% in the last week and hundreds of new football season tickets being sold as well.