There are only so many consistent national brands where people from other parts of the country follow the team. There are maybe 10 total, and many have fallen out of national following due to not being good for a while like FSU and Miami. College sports is still mostly regional in that way. So trying to be a “big market” is a false hope that very few programs (OSU, Michigan, USC, Texas, Bama, and a few others) have achieved. Especially when you have a relatively small alumni base as UConn has, compared to those big programs. I would bet our average graduating class over the last 20 years has been about 5k. Plenty of people who are generally sport conscious know that UConn is good as basketball, but do they care to rep UConn with what they wear? Do they make sure to tune in to UConn games? Probably not, because it’s college basketball, which is way way behind football, as you rightly point out. The only real problem regarding our “market” is the region itself, which doesn’t care much for college sports when there are great pro sports in NY and Boston. I don’t think it’s a mistake that states like Kansas and Kentucky care a lot about their successful basketball programs lol
We need to at least build momentum with the football program such that we get a seat at the table when the NCAA rapture happens; and it’s going to one day. Everything will fall in place, with a good coach, from there. Look at TCU and Baylor who are set. You just have to be competent on the field so the games are watchable, and you therefore are a contributor to good tv contracts.