I found this Nole take on the CFP and the AAC to be interesting:
"Watch how the AAC elevates after this is implemented. While they may not make as much as the other conferences, they will make enough now to be able to invest enough in football (if they are smart) to begin getting recruits that were leaving to some of the programs/conferences that relied on the AAC's recruiting footprint.
They have some schools in large cities and states in fertile recruiting areas. Orlando/Florida, Houston/Texas, Memphis/Tennessee, Cincinnati/Ohio, among other areas. Instead of some kids going to Iowa State, WVU, OkSU, Wisconsin, Minnesota, Missouri, Pitt, etc., they'll stay home at UCF, Houston, Memphis, Cincy, etc. Making decent rosters better.
Their contracts (network, bowl agreement and team apparel) contracts will improve with this playoff change. Add in the ability to make the playoffs and having some playoff games under their belts and they'll have more to sell to recruits. Recruits that will want to stay home, rather than go to the next best schools they can go to. Coaches may want to stay where they are too. And if you get the AAC schools like UCF with large fan bases even more interested, watch out.
Would you rather go to a bottom half major conference or a top half AAC school? Little chance of making the playoffs or a good chance?"