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We're not talking about inviting ten other programs, we're talking about Wichita State. And their metrics are miserable every which way.
They're a bad school in a small market. At their best, they add zero to the conference bottom line - ESPN is not going to up the take because the conference has WSU.
If they're anything but their best, which is all but certain if Marshall leaves, they are a disaster.
It's great that you believe this, but the truth is you're wrong (just look at what the Big East has for a media deal compared to the AAC and large fraction of their schools are in small markets). Good basketball does bring value to both a media rights deal and the NCAA tournament credits you can earn. I'm not saying we should kill football, but UConn makes more $$ on basketball than they do with football, so let's continue to strengthen areas where we know we can be successful. If there were other "big market" teams out there someone would have scooped them up already.