Which means what to a prospective coach coming off an 11 win season? A harder road? If you have something going at your current G4 (or equivalent) stop, what about facing a tougher schedule with a group of players who have 6 wins in the last four plus seasons (three plus played) says, this is a good path for me to achieve the next step forward. The scheduling is a good thing for us fans, and for recruits who want to have the chance to play/make an impression on those upper end schools. It's a bigger challenge for coaches to overcome if they want to take that next step.
You are (generally) not going to make a lateral step to a lessor situation even for more money and make your goals harder (or farther off) to achieve. UConn's candidates are going to be coaches at a level where a head coaching job (any head coaching job) is a clear step forward. If you are a successful G4 coach, UConn, at this moment in time, is not that clear step forward. It sucks, but it's also true... coaches who have reason to believe that they have a legitimate chance at a higher level (P4/Big XII, high-end G4) or a similar level job with things already rolling (i.e. replacing Chatwell at Coastal when he gets that next step) are not going to be lining up to grab the UConn job, at least not unless the money is absurd. Given the wide coverage of the athletic department's finances, we're not going to be overpaying.
Do you honestly believe UConn is a lesser program than Coastal Carolina? And let’s be real here this is all your own opinion. You can be wrong. In Chatwells eyes UConn may be a step up for a lot of reasons. Money is one of them. But non of us know exactly what Chatwell is thinking and how he views, or will view UConn.