A loss like this, on national TV mind you, can be damaging to the brand. This is as much a wake-up call for Dawn as it is for the team itself. These losses are starting not to look like one-offs anymore.
Look at the starting line-up--all upperclassmen (one grad, two seniors, two juniors (one redshirt junior, so essentially another senior)). Only one of those starters scored in double figures today. Not one of them had more than five rebounds. Who are the leaders? "Leading by example" works if the proper example is being set. Otherwise, you need upperclassman voices. Where are they? Who's holding their fellow teammates (and themselves) accountable?
You may also have to think about what's happening with the coaching staff (what is it with the slow offensive starts?), but that's a conversation best left for another occasion.