It was popularized by a dude named Seth Burns, and Torvik incorporated it into his site a couple years back using his own model as the underlying team ratings (Burns was using KenPom I believe). The NCAA adopted it officially when they made a switch up of some of the other metrics on the site before last season. Sagarin retired, they added Torvik's T-Rank, then added WAB but derived from the NET to make it 3 predictive and 3 resume metrics on the sheets.
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