USF is America's hottest underdog. Not bad for a program better known for parking tickets than wins
Ross Dellenger
Four years ago, in its latest expansion decision, the Big 12 passed on the school — a move that motivated those in Tampa, especially considering the league invited rival UCF. They are making sure that doesn’t happen again.
Leaders are positioning the school to be the most attractive brand of the non-power leagues before the long-discussed, and perhaps inevitable, split of NCAA Division I transpires. Though Weatherford speaks highly of the American and the aggressive approach from conference commissioner Tim Pernetti, he believes there will be a “new line of demarcation” within major college athletics likely determined by a school’s investment and success in football.
At a time when university finances are at their most stressful — declining enrollment, research grant cuts, etc. — many athletic departments are asking their schools for a financial infusion to support the compensation of players in this new athlete revenue-share era.
Universities have the choice, Weatherford says: Invest or be relegated.
Like many schools across the country — even those in the power leagues — the university, its foundation and key donors have buoyed the USF athletic department to the tune of millions. The investment — a 50-fold increase in NIL pay from the 2022 season to this year’s eight-figure revenue-share number — is paying off on the field.
From its rising star head coach to wins over Boise State and Florida, South Florida is taking on all comers and Miami is next. Will USF's rise result in a level-up for the Bulls in the next realignment shakeup?
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