MACtion is such an interesting case study in revenue, to me.
is it worth having a deal for "slow night" TV slots, at the expense of stadium attendance?
the MAC must be confident the answer is "yes" to this.
across the conference, is their average attendance that low anyway, that it doesn't matter if they have a tuesday night game with empty stands?
it just seems like odd logic to me. Even if the money is better than what they'd get for saturday games, i feel like it guarantees your program will never grow. maybe this is why NIU left. There was nowhere left to go/grow, in this conference.